Click and Repeat | About US
Want more clients and a more professional website?
You’ve come to the right place!
W hen it comes to your clients, they rely on you to be the expert — to know what works and what doesn’t and to guide them through all the twists and turns that come with that. And you have your experience and education to fall back on, allowing you to successfully use evidence-based techniques to improve the lives of your clients and their dogs.
But when it comes to finding those clients… do you ever feel like you’re just reinventing the wheel? Like it would be useful to know what other businesses just like yours are doing (or have done) that just works?
If so, then you’re in the right place.
Click and Repeat is where pet industry professionals turn for marketing help.
We specialize in working with positive reinforcement dog trainers, but have also worked with veterinarians, pet retailers, pet manufacturers, industry organizations, and more.
How Click and Repeat Helps Pet Businesses Find New Clients & Make More Money
Most marketing professionals will tell you there is a secret sauce for finding new clients — facebook ads! Or Instagram! Or maybe this week it’s blogging…
If only it were that easy.
Just as there is no one training plan that works for all dogs, there’s no one marketing plan that works for every business. But there are underlying principles that you can use to figure out which tools are helpful for your business and to maximize their effectiveness.
Click and Repeat is here to share those principles through our blog, online classes, and one-on-one consulting.
Click and Repeat was founded and is run by me, Melissa Breau.
I’ve spent the last decade in the pet industry, including covering the industry as a journalist, teaching pet dog training classes at a local dog training school, and competing in dog sports with my own dogs. That means I understand what the terminology you use actually means and can help you translate those ideas into words the average dog owner understands.
(No more trying to explain the difference between reactivity and aggression to a designer or why “Pack Leader” probably won’t make it into your copy).
I’ve also spent over 8 years specifically working in marketing, where I’ve done everything from copywriting and content marketing to leading a marketing team with a 6-figure budget, which means I also understand how to look at the numbers behind your marketing and really make the most of the budget you have.
How can we work together?
The bulk of my work these days is helping businesses like yours redesign (or launch) their websites, however I also offer remote Chief Marketing Officer (CMO) services for businesses that need them.
If you’re looking for in depth marketing coaching or consulting, the best option is my online classes through Fenzi Dog Sports Academy, where once a year I run my Marketing for Pet Professionals class.
I also teach a class on building your own website through FDSA and do one-on-one coaching through their forums.
Interested? Contact me and I’m happy to chat!
Melissa made a huge impact on my business. I didn’t have a very professional logo and my website was outdated and very amateur looking.
Melissa quickly created the most incredible logo for me — one that REALLY represents who I am and what I do… then Melissa very expediently designed a new and slick website for me. I absolutely love it.
She taught me how to maintain it (although she can also provide that service) and has always been there for questions. What I love is that the website really reflects my personality and my business goals. Melissa offered several layouts to me in the beginning of the process and we worked together to really make it perfect.
I used to struggle with how to get helpful information out to my customers and clients (both new and potential)… My website is now my main vehicle and I love it. I can’t imagine working with anyone else on something so important to my business. Melissa brings both technical AND business savvy. You don’t just get a slick site… you get expertise from a marketing professional who understands MY industry.
You just can’t get that anywhere else. In fact, I have new ideas for offerings and I’m looking forward to a website expansion! Thanks Melissa!!!
popular blog posts
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: "Without strategy, content is just stuff, and the world has enough stuff." This has never been more true than it is now. In a world where "content...
Let's get the dirty words out of the way upfront. I'm going to level with you: I see marketing as a way to sell stuff. Ultimately, if you're not selling stuff, your marketing isn't working. But so many people are scared of the word "sales" — they cringe when they’re...
I shared some strategies recently for fixing your business's leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You're also much...