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Latest Posts

A Marketing Persona: How to get clients you love, not ones you loathe
We’ve all been there: you look at your schedule and your heart sinks. Your next client is ‘that’ client. The one from your nightmares. The one who makes you want to give up dog training and take up cleaning public toilets with a toothbrush! If you’re relatively new in...
Social Media Marketing to Uplevel your Business
Social media consists of platforms that reach across town, across your state, across the nation and even around the world. In the past three years, it seems as though the demands of the various platforms are changing weekly in what you “need” to create a viral piece of content or launch your account into the hundreds of thousands of followers. Though increasing followers can be valuable, the most important statistic to pay attention to is your engagement.

Is your dog training website working for or against you?
Here at Click & Repeat, we often get clients saying they need a new website – their current one just isn’t working for them. Sometimes it’s true... they have an old, outdated site and the easiest fix is to scrap it and start again with a completely new build. But...

Blogging 101: The dog trainer’s guide to starting a blog
Did your New Year’s resolutions include starting a blog for your business? If your answer is “Why would I want to do that?” go and check out this blog post and once you’re convinced, come back. Don’t worry, I’ll wait… If the answer was “Absolutely!” then this is the post you’ve been waiting for!

6 Common Website Mistakes and How to Fix Them
Do you have a website? Are you getting the return on investment (ROI) that you’d hoped for? No? Here are six common mistakes – and how to fix them – to increase how hard your website works for you.

Dog Trainer Micro Tips for Addictive Copywriting #6: Appeal to Emotions
It's a truth universally acknowledged (among marketers) that people don't shop with their brain... They shop with their heart. That was a cheesy way of saying that folks will choose feelings over logic in the majority of their purchasing decisions. Just think about...

Email Marketing for Dog Trainers: Email Segmentation 101
Email segmentation is a tool every dog trainer can use. Why? Because when it comes to email marketing, it's not enough to just get folks on your list. You've actually got to get them to read your emails. Email segmentation will help get you there. So, what exactly is...

Dog Trainer Micro Tips for Addictive Copywriting #5: Harmonize
Being able to harmonize isn't just for singers — it's a great tool for addictive copywriting, too. Harmonizing is a way to get the reader to agree with what you're saying. But how do you do that? By reading their minds! And by that I mean: making an educated guess...

Best of Click and Repeat 2021: Top Blog Posts for Dog Trainers
At Click and Repeat, we pride ourselves on providing the best marketing resources for folks in the pet industry — including great blog posts for dog trainers! This year, we've gone deep into email marketing, provided tons of steal-able templates, and written up some...

How to Write: Your Dog Trainer About Me Page
Get at the why before you get to the what.