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Latest Posts
Not sure where to start with marketing your new dog training business? Start here.
What are the simplest, most effect marketing techniques for a new dog training business? I could certainly cop out and just say, "It depends," but the truth is there are a few techniques I think make sense for most dog trainers when they're first starting out....
A New Look: Rebranding Click & Repeat
I first started working with dog trainers on their marketing back in 2017, and quickly realized I'd found my niche. As someone deeply embedded in dog training (first with my own dog, and later working as a trainer for someone else), I understood the language of the...
Gmail is disabling POP alternatives… does that apply to you?
In January, Google announced that they will stop fetching emails from third-party accounts into Gmail accounts using POP. If that sounds like Greek to you, let me explain what it means and how can you tell if it will impact you. Many website hosting companies offer a...
Should You DIY Your Dog Trainer Website? An Honest Answer
You've decided you need a website (or a better website, at least). But that leads to an important question: Should you build it yourself... or pay someone else to do it? If you've been putting off making a choice, you're not alone. It feels like it should be an easy...
What Is a Google Business Profile?
When dog trainers ask me which marketing tactics I recommend for their businesses, my first answer these days is almost always to ask about their Google Business Profile (GBP). Why? Because your Google Business Profile is a low maintenance marketing tactic that can...
Learning Divi 5 (From a Long Time Divi 4 User)
As a long-time Divi user, learning Divi 5 has been a priority for me for over a year now — and with the official release scheduled for February 26th, I'm going to talk a bit about what I've learned over my next few blog posts. Click and Repeat uses Divi for all of the...
Don’t Click That Button: How to Identify Phishing Emails
I was reminded this week how important it is for anyone running a business (or even just existing on the internet today) to know how to identify phishing emails. A client reached out this week to let me know she'd received a phishing attempt... pretending to be...
Why Your Dog Trainer Website Isn’t Getting Clients
Wondering why your dog trainer website isn't getting clients? You have a website. You're doing enough marketing that people visit it (and you've verified that with a tool like Google Analytics). And then... nothing. Your inbox sits there feeling lonely and your phone...
Changing Your Email Marketing System: Process Overview
Email marketing can be a powerful tool in a dog trainer's marketing strategy — but what happens when you realize the email marketing platform you've been using is no longer the best choice for your business? Changing your email marketing system can be intimidating,...
The dog trainer’s guide to the perfect sales call
If you read our previous post about your sales process – the path a prospective client takes from first contact to sales call – then you’ll know that planning and prep is the way to success. And the actual sales call itself is no different. “Fail to prepare; prepare...