Free Content — Click & Repeat Blog
Looking for advice on marketing your pet business?
Or check out our free articles and other resources below!
Latest Posts
“Enough Stuff”: What’s Your Underlying Content Strategy?
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: "Without strategy, content is just stuff, and the world has enough stuff." This has never been more true than it is now. In a world where "content...
Free vs. Paid Content & The Dirty Truth About Marketing
Let's get the dirty words out of the way upfront. I'm going to level with you: I see marketing as a way to sell stuff. Ultimately, if you're not selling stuff, your marketing isn't working. But so many people are scared of the word "sales" — they cringe when they’re...
Fix Your Leaky Bucket: More Strategies for Customer Retention
I shared some strategies recently for fixing your business's leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You're also much...
How to Be Smart in a World of Dumb Dog Trainers
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
The Dog Trainer’s Guide to Running Your Facebook Business Page
Okay, so you’ve been told you can use a Facebook business page to get more clients. And this year is the year you’re going to finally wrap your head around marketing … and that includes Facebook. But where should you start? Chances are you already have a personal...
6 Ideas for Dog Trainer Download Incentives (and One For You!)
Stop me if you've heard this one: Knock, knock! Who’s there? Our new e-book. Our new e-book who? We only ask that you fill out the following 14 fields for a free copy of this punchline. ... If you're not rolling around laughing, it might be because that dad joke is...
Marketing Secrets for Dog Trainers: Email Opt-In Strategies that Work
I'm about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of "free" content all over the internet. Just Google "free" + whatever you're looking for (marketing plans, social media templates,...
Fix Your Leaky Bucket: Customer Acquisition and Customer Retention
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it'll be so full it'll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket. Somewhere in...
Backchaining Your Marketing Plan
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want.
Plan, Do, Check, Act: Creating a Marketing Strategy
See that picture? that's me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...