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Latest Posts
How to Write: Your Dog Trainer About Me Page
Get at the why before you get to the what.
MailChimp for Dog Trainers: Creating Your Welcome Automation
Get folks bought in to your list.
Dog Trainer Micro Tips for Addictive Copywriting #4: Get Personal
Here's another secret for addictive copywriting: People want connection. They crave it. (How else can you explain the popularity of Zoom during the pandemic, or of dating apps... all the time?) So writing copy without thinking about your audience is simply not going...
Words You Can Steal: Welcome Emails for Dog Trainer Newsletters
Email marketing platforms often offer default welcome emails that go out to folks who sign up for your list. But if you're relying on the default message, you're missing out on a huge opportunity to connect with potential clients. That's why it's important to...
3 Must-Have Marketing Emails for Dog Trainers
By now you know you can — and should — be using an email marketing platform to connect with customers via marketing emails. Yes, one of those is your regularly scheduled newsletter. But you should also take advantage of the automated emails you can create with...
Email Marketing for Dog Trainers: Email Automations 101
Newsletters might get a lot of attention, but email automations are the true stars of email marketing. Automations make it so you don't have to remember when to send out specific emails. The email marketing service takes care of that for you. They're a great — and low...
Dog Trainer Micro Tips for Addictive Copywriting #3: Build Momentum
Think writing is like a roller coaster? You're right — but not in the way you think. Sure, writing can have its ups and downs. Some days, you're soaring through it. Other days, you stare at the blank page just hoping for something to come out. But sometimes all you...
MailChimp for Dog Trainers: Setting Up Your Download Incentive
Hey folks! It's Nicole again, back to chat more about email marketing — this time, we'll go over setting up your download incentive in MailChimp. (Not ready for this yet? Go back a step and set up your email list first.) Let's get started by talking about what exactly...
Words You Can Steal: A Check-In Email for Dog Trainers
Many dog trainers see a slow down in business this time of the year. If that's you, and you're looking to fill up a few more spots in your schedule, the check-in email is the ultimate tool to help bring in repeat clients. For folks who may be considering new services,...
Dog Trainer Micro Tips for Addictive Copywriting #2: Create Novelty
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...