Free Content — Click & Repeat Blog
Looking for advice on marketing your pet business?
Or check out our free articles and other resources below!
Latest Posts
Dog Trainer Micro Tips for Addictive Copywriting #2: Create Novelty
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
Email Marketing for Dog Trainers: Setting Up Your Email List in MailChimp
Hey everyone! Nicole here. I'm the marketing assistant at Click & Repeat; you don't know me but it's sometimes me speaking as Melissa around here (with her permission, of course!). We write about email marketing a lot on this blog, and a question Melissa gets all...
What’s a CTA? (And why you need to be using them!)
You may have heard us mention CTAs around here once or twice. They’re an important part of any piece of marketing… whether it’s your social media posts….or blog posts …or newsletters …or even your paid ads. So, what exactly is a CTA?
Words You Can Steal: Post-Lesson Follow Up Email for Dog Trainers
Now that you’ve sold yourself on your excellent customer service with your client onboarding emails, it’s time to consider how you engage with your clients post lessons. My favorite tool? The follow up email.
Dog Trainer Micro Tips for Addictive Copywriting #1: Open Your Loops
Now that you've learned how to write effective emails — and gotten a head start with a couple of templates — you might be thinking about taking a stab at writing your own. And while I've elaborated on some of the elements to include, I want to really hone in on the...
Words You Can Steal: Client Onboarding Emails for Dog Trainers
You already know that email newsletters are a great way of getting potential clients to buy in — and for existing clients to become repeat clients. But what about new clients? Emails serve an even greater purpose in your business than as a regular touchpoint with...
The Dog Trainer’s Guide to Writing Effective Email Newsletters
What's the secret to writing effective email newsletters? The truth is, there are a lot of them (secrets, that is). But they all lead up to what should be your main goal: Getting customers to open — and read — them. Even if they're not clicking through on every single...
2021 Dog Trainer Survey Insights: Make Money Like a Pro
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
“Enough Stuff”: What’s Your Underlying Content Strategy?
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: "Without strategy, content is just stuff, and the world has enough stuff." This has never been more true than it is now. In a world where "content...
Free vs. Paid Content & The Dirty Truth About Marketing
Let's get the dirty words out of the way upfront. I'm going to level with you: I see marketing as a way to sell stuff. Ultimately, if you're not selling stuff, your marketing isn't working. But so many people are scared of the word "sales" — they cringe when they’re...