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Latest Posts
Marketing Secrets for Dog Trainers: Email Opt-In Strategies that Work
I'm about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of "free" content all over the internet. Just Google "free" + whatever you're looking for (marketing plans, social media templates,...
Fix Your Leaky Bucket: Customer Acquisition and Customer Retention
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it'll be so full it'll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket. Somewhere in...
Backchaining Your Marketing Plan
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want.
Plan, Do, Check, Act: Creating a Marketing Strategy
See that picture? that's me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
Better Results = More Clients: How to Refine Your Marketing Strategy
Are you spending too much time on marketing? If you've done all the previous steps — and are still not seeing the results you want — it's time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are actually...
Improving Your Marketing Results
It can be incredibly frustrating to know you're doing your best... but just aren't seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually, when a business...
First Step to Marketing Your Training Business: Building Your Website
Building your website should be one of the very first steps in your business marketing plan. Your website is one of the first points of contact with customers. It's where people will go often to find information about you or to begin the hiring process. So knowing how...
Domain Name Tips: How to Drive Traffic to Your Website
Maybe you love naming things. Or maybe you're like me and riddled with indecision any time you need to come up with a new name. (Except for puppies — I love naming puppies!) Either way, as a small business owner, at one point or another you'll have to think about what...
Marketing Rewards: They’re Why You Brush Your Teeth
As dog trainers, you probably understand the concept of "cue, behavior, reward" better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years ago Claude...
Early Dog Trainer Survey Insights: Marketing to Make Money
While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That's a big reason why I re-launched my survey for dog trainers. I wanted to see how they're running their businesses, what kind...