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Latest Posts
How dog trainers can use the science of persuasion to grow their business
Have you ever wondered why some people just seem to have a gift for getting others to do what they'd like? They seem to have no trouble filling their classes, getting clients, or getting help and support when needed. How do they do it? According to Robert B. Cialdini,...
Google Analytics 4 – what’s different?
Did you know the version of Google Analytics (Universal Analytics) you're familiar with has gone away? It stopped processing data from websites on 1 July 2023. You can still access your old historical data but, to check new data, you need to swap to the all-new Google...
How many clients does your business actually need?
Have you ever wondered just how many clients your business really needs? You might be thinking “as many as I can get!” but by ignoring the actual numbers, you could be doing yourself a huge disservice. To know if your marketing is successful, whether you need to do...
5 Last Quarter Strategies to Get the Most Out of 2023
We’re heading towards the finish line of 2023 — and it’s been a roller-coaster ride for some! The last quarter of the year can be a bit of a mess for businesses. With kids going back to school, families planning vacation, and Thanksgiving, Christmas and New Year all...
Marketing Your Dog Training Business: How Do You Know It’s Working?
Are you marketing your dog training business? Of course you are! You do all the social media stuff, make the effort to put yourself out there…but is all that time you spend posting and commenting really increasing your bottom line? And how do you know if you’re...
Content Strategy for Dog Trainers — Increasing brand loyalty
In previous posts we've covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous...
Content and SEO Strategy for Dog Trainers — Getting found on Google
If you've been following along the blog, you've likely started thinking about how to choose the broad topics for your content, so it aligns with the buyer’s journey. Hopefully you’ve had time to brainstorm some topic ideas and now you’re ready to get creative! In this...
Content strategy for dog trainers – no more spaghetti on the wall!
Do you ever have the feeling that your efforts at blogging and creating content are a waste of time? If your blogging and social media efforts aren’t making tangible differences to your web visitors, client sign-ups, or email subscriptions, maybe it’s time to take a...
Using Canva’s Brand Hub to Streamline your Content Creation
Back in 2021, we outlined Canva and discussed how to create designs for everything from social media to business cards and printable handouts (see that post here). Canva is still our favorite web-based design program and their pro accounts contain tons of useful...
AI – a dog trainer’s new best friend?
You may have heard all the latest buzz about AI – probably ChatGPT – as it’s been all over social media this year. And you might be wondering what all the fuss is about! It’s not as if AI is new. It’s been curating our video streaming recommendations and social...