Case Study
The Play Way
Case Study
Amy Cook, PhD., founder of Play Way Dogs, is the creator of the Play Way, a method of helping dogs recover from reactivity using social play. When she decided she wanted to create a website to share her methods, seminars, and more, she turned to Click and Repeat for help.
01.
Logo Design
We began the project by working on her logo. Amy and I began by talking about options for creating a playful logo — what colors and types of designs would help create that feel in a logo without creating something cartoon-ish.
I presented her with a number of options to choose from, and one design stood out right away — we tweaked it, making small changes, until Amy felt it embodied her brand and her business perfectly.
The final logo design was inspired by a school logo and Amy’s own dog, a whippet.
We also created a few different versions, and I presented her with the final images in several formats (.ai, .png, .jpg).
02
designing Playwaydogs.com
Since Amy didn’t have a website, we started from scratch. I had Amy identify site designs she liked, as well as several she didn’t like. Then I created three different homepage designs that she could provide feedback on.
We decided to keep the site design simple and clean, using her logo colors as bright touches to highlight pieces of design rather than overdoing them throughout the site to avoid having the site feel busy. The final site feels modern and clean, while highlighting the wide variety of services Amy offers.
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