Case Study

The Play Way

Case Study

Amy Cook, PhD., founder of Play Way Dogs, is the creator of the Play Way, a method of helping dogs recover from reactivity using social play. When she decided she wanted to create a website to share her methods, seminars, and more, she turned to Click and Repeat for help.

01.

Logo Design

We began the project by working on her logo. Amy and I began by talking about options for creating a playful logo — what colors and types of designs would help create that feel in a logo without creating something cartoon-ish.

I presented her with a number of options to choose from, and one design stood out right away — we tweaked it, making small changes, until Amy felt it embodied her brand and her business perfectly.

The final logo design was inspired by a school logo and Amy’s own dog, a whippet.

The final logo is a whippet mid-play bow, in a bright purple color. We combined that purple with a playful mix of bright green and teal. A neutral gray helps ground the image; squares of color behind the silhouette of the dog did the same from a visual perspective.

We also created a few different versions, and I presented her with the final images in several formats (.ai, .png, .jpg).

Final Designs

After – Amy’s New website

02

designing Playwaydogs.com

Since Amy didn’t have a website, we started from scratch. I had Amy identify site designs she liked, as well as several she didn’t like. Then I created three different homepage designs that she could provide feedback on.

We decided to keep the site design simple and clean, using her logo colors as bright touches to highlight pieces of design rather than overdoing them throughout the site to avoid having the site feel busy. The final site feels modern and clean, while highlighting the wide variety of services Amy offers.