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Latest Posts
Why your awesome photos won’t work for your website (and what will)
You get professional photos taken — and they are gorgeous. I mean, seriously. The photographer captured the relationship between you and your dog beautifully. Your hair is perfect, your make up is good, you managed to smile in that way makes you actually look happy (instead of artificially pretending to be happy just for the camera)… And then you go to place the pictures on your website.
And off goes your head. Literally.
You fiddle around trying to get the photo to look right, and it seems you can’t manage to get both your face and your dog’s face in the photo! You wind up having to choose between two bad options: cut off half of your dog or cut out your head.
So, what went wrong?
Need New clients? More Marketing Tactics to help you find them
It’s a simple fact. A dog training business isn’t a business unless you have clients. But once you’ve exhausted your personal network, how do you find clients?
Here are 10 marketing tactics to help you get your business in front of more dog owners.
Dog Trainer Prices: Should You show your prices online?
Let’s cut right to the chase.
Sharing your prices publicly, on your website, can feel a bit… scary.
What if your competitor sees it? What if folks see the price and immediately think, “That’s too expensive” and never call?
How Best Paw Forward Became a 6-Figure Dog Training Business in Less than 4 Years
These 2 dog trainers went from facing foreclosure to 6-figures in under four years. Here’s their story.
Podcast: Interviewed on Drinking From the Toilet about Marketing for Dog Trainers!
In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan!
Too Many Clients, Not Enough Time?
The truth is, having too many clients and not enough time IS a good thing — but it’s also incredibly stressful! You feel rushed and behind, and you begin to worry that the quality of your work is suffering.
And it can lead to burn out big time.
Fortunately, it doesn’t have to be that way. In fact the solution is pretty simple.
Know Your Criteria for New Clients (Or You’ll Get Clients You Hate)
You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back.
Well, finding new clients works sort of the same way.
Let me explain.
Choosing a Hosting Company: What are you buying, anyway?
Let me guess…
It’s the end of a long day. You’ve been training and teaching all day, and all you really want is to go to bed. But you know you need to get this website stuff figured out.
And you know that part of that is choosing a hosting company. Maybe. At least, you’re pretty sure that’s what you need… right?
Choosing a Dog Training Logo: What you should know before you pay a logo designer
So. You need a dog training logo.
Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business.
When you decide to pay a designer to create a logo for your business, it can feel very high stakes. A lot of business owners think they only get one shot at choosing a logo design.
But, frankly, that’s untrue.
How to Collect Testimonials (Without Being Awkward)
So. You want to gather a few new testimonials.
Maybe you’re redoing your website, redoing a brochure, or maybe it’s that you just wrapped up a class that you felt went particularly well.
But… asking for a testimonial can be awkward.