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Email Marketing 102 — Download incentives: Email mini course
You look at your email list and feel yourself deflate. The only people on it are your friends, your mom, and your clients –— people who already know, like, and trust you. That’s great for staying top of mind with your clients; keeping them in the loop and allowing...
Power up your email management with Google Workspace
How long does it take you to deal with email management? Are you finding yourself buried under messages? Inbox a general dumping ground? Personal, business, and spam all one unholy mess?? If you have web hosting for your business there’s a simple way to cut the inbox...
Marketing: Everything you didn’t know you didn’t know…
You’re a fabulous dog trainer. Your people skills are second to none. You have passion and dedication to your calling —working long hours and giving it 110%... So why isn’t your business doing as well as you’d like? For many professional dog trainers, a major skill...
A Dog Trainer’s Guide to: Resize Your Images
Knowing how to resize your images is an important tool for any dog trainer. You'll use it to make your images perfectly fit your website, your marketing materials, your social media, etc. And it's incredibly easy to do once you know how! You can even use free online...
Google Analytics: The Dog Trainer’s Guide to URL builders
As a dog trainer, you probably find marketing your business one of your least favorite tasks. But, if you want a steady income it’s unavoidable. Most of us use the rather random ‘spaghetti’ approach — we create lots of content, posts, or emails, throw it out there and...
6 Things to Prepare for Creating Your New Website
You’ve finally done it — After much deliberation, and ‘should you/shouldn’t you’ discussion, you’re taking the plunge to get a new website. Congrats! Maybe it’s your very first site. Maybe it’s a complete redesign of your current one. It’s a big job either way and you...
Are you writing content to attract clients …or impress your peers?
Let me know if this scenario sounds familiar: you're busy writing content to attract clients. You spend time crafting the perfect post — a meme or a blog post, perhaps. Finally, you hit "share" or "publish." A bit later you check to see how well it’s doing. You’re...
Sizzling Service Pages: Writing Copy About Private Lessons
If you’ve read our previous blog post about creating your service pages for group classes, you’ll already be familiar with the fact that your copy about private lessons needs to work hard for you. However, when you consider the task of creating copy for each type of...
Sizzling Service Pages: Compelling Copy for Your Group Classes
Writing service pages can be a drag! You want to persuade prospective clients to sign up but ‘selling’ can be an uncomfortable thing to do. But it doesn’t have to be… Here's the secret to writing compelling copy: Put yourself in your client’s shoes and consider the...
Marketing Budget Balancing Act: Spend vs. ROI
Deciding on a marketing budget can seem complicated, but think about it this way: if you’re running a business, the whole point is to make a profit. Your marketing should be a money-making machine — you get more money out than you put in. If it isn’t, you’re running a...