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Latest Posts
WordPress.com vs. WordPress.org: Which is Best for Your Website?
What's the difference between WordPress.com vs. WordPress.org? I know a lot of folks find this confusing — In fact, it's a question that comes up often in my class on building a WordPress website. Before you sign up for either of them, let me clarify...
More Google Analytics Tips: Use Data to Optimize Your Website
You've built your website, created a successful homepage design, and written client-converting content. The last piece to keep your website bringing in visitors? Mining data to optimize your website. If you're not familiar with reading through the data, I've got a...
Sell Like a Pro: How to Write Copy About Your Services
So you've built a dreamy website and designed a killer homepage... Now it's time to get new clients with how you write copy about your services. Trust me: it's all about the writing. While good design is important for drawing visitors in, great copy is what turns them...
How to Build a Successful Homepage: Key Elements You’ll Want to Include
Your homepage is arguably the most important page on your website. It's usually the first page visitors will come across, and where they'll decide if it's worth their time to explore further. So isn't it worth spending extra time to build a successful homepage? (The...
Website Design Trends in 2021: How to Refresh Your Website
Website design trends are constantly changing and it can seem hard to keep up with them, especially if you built your website years ago and never touched the design again. As we all prepare for whatever 2021 may bring, there's an important question to consider: Is it...
Email Marketing 101: Why Are Newsletters Valuable to Small Businesses?
Many small business owners look at email marketing as another to-do list item taking up time that could be spent on more important tasks. But, as with blogging, newsletters are extremely valuable and worth regularly spending some time on, especially for small business...
Business Storytelling: Build Authentic Client Connections
As you're getting ready for #SmallBusinessSaturday, I've got a hot tip for you: Look beyond sales when it comes to your marketing plan. "Aren't sales the reason why I need a marketing plan?" you might be asking yourself. And you're not totally wrong. But in a world...
Are You Ready for Small Business Saturday?
Small Business Saturday is almost upon us! With the shuttering of small businesses all over the country, the imperative to #ShopSmall has never been more important than it is this year. You may be worried that it's too late to get anything done before the big shopping...
Strategies for a Successful and Consistent Writing Habit
You've just started a new project to help you create a consistent writing habit, and you're so excited that you can't wait to work on it. You're bursting full of ideas. And if you're this excited now, that must mean the motivation is going to last, right?...
Blog Writing Prep: Your #DogTrainerNaNoWriMo 2020 Checklist
If you think #NaNoWriMo is just for people trying to finish a novel, allow me convince you otherwise: November is the perfect month to get through writing most of your website's blog content for next year. At this point in the year, you've probably started...