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Latest Posts
Better Results = More Clients: How to Refine Your Marketing Strategy
Are you spending too much time on marketing? If you've done all the previous steps — and are still not seeing the results you want — it's time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are actually...
Improving Your Marketing Results
It can be incredibly frustrating to know you're doing your best... but just aren't seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually, when a business...
First Step to Marketing Your Training Business: Building Your Website
Building your website should be one of the very first steps in your business marketing plan. Your website is one of the first points of contact with customers. It's where people will go often to find information about you or to begin the hiring process. So knowing how...
Domain Name Tips: How to Drive Traffic to Your Website
Maybe you love naming things. Or maybe you're like me and riddled with indecision any time you need to come up with a new name. (Except for puppies — I love naming puppies!) Either way, as a small business owner, at one point or another you'll have to think about what...
Marketing Rewards: They’re Why You Brush Your Teeth
As dog trainers, you probably understand the concept of "cue, behavior, reward" better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years ago Claude...
Early Dog Trainer Survey Insights: Marketing to Make Money
While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That's a big reason why I re-launched my survey for dog trainers. I wanted to see how they're running their businesses, what kind...
Dog Trainer Marketing Insights: Common Problems and How to Fix Them
Ever wonder where I get my blog post ideas about dog trainer marketing strategies? The truth is... They come from YOU! A couple of years ago I surveyed more than 100 dog trainers to see what kind of marketing tactics they were using for their businesses. I asked about...
Phone Photography for Social Media: How to Edit Photos on Your Phone
Now that you're snapping photos like a pro, let's get into the nitty gritty of how to edit photos on your phone. You may be tempted to slap a filter on a photo and call it a day, but really the best way to get a good photo is to edit each one individually (sorry!)....
Social Media Management 101: Best Practices for Stress-Free Scheduling
We've covered a lot about social media management for business so far on the Click & Repeat blog, but there's one key piece missing: the actual management. I hope you're feeling more confident about your strategy overall, but if you're stuck wondering how you're...
Do This, Not That: 5 Tips for Social Media Copy that Stands Out
Pictures can say a thousand words... But you don't actually need a thousand words when you write your social media copy. In fact, that many words is probably too many. Which is why copywriting is so important! Picking the right verbiage for your social media posts can...