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Latest Posts
The dog trainer’s guide to the perfect sales call
If you read our previous post about your sales process – the path a prospective client takes from first contact to sales call – then you’ll know that planning and prep is the way to success. And the actual sales call itself is no different. “Fail to prepare; prepare...
Blogging for dog trainers: things to know before you get started
One of the questions Melissa asks when she’s creating a website for a client is “do you want to incorporate a blog?” And often the answer is “I have no idea! I have so many questions about it.” So today we’re going to look at why blogging is great for your business...
11 questions to streamline your sales process
Unless you’re one of the super confident, go-getter types, there’s a good chance sales calls are NOT your favorite part of being a dog trainer. However, the unfortunate truth is you don’t get to do the fun bit without doing the less fun bit first. But the good news...
Collecting Payment as a Dog Trainer: Money, Technology, and Your Website
Collecting payment as a dog trainer used to be simple. You had two options: have clients pay with cash or write you a personal check. But that came with a serious downside — unless you had clients mail in their payment, or drop by in person to register, it meant not...
Unleashing the power of video for dog trainers
In a previous post we talked about how dog trainers can get started with YouTube. (You can find the follow up YouTube article here.) It’s all very well creating a video for YouTube, but you might be asking yourself what you’re going to do with it once you have it –...
What’s a content bank – and why do you need one?
It’s Paws & Promote: A 30-Day Content Creation Challenge time! You may be wondering “What on earth is Paws & Promote?” Paws & Promote is our take on NaNoWriMo, which was originally a way to kick start budding writers into getting 50,000 words of a novel...
The 3 Biggest Impact Changes in Divi 5 for Existing Divi Users
It's been a long time coming — but it looks like the finish line for Divi 5 is finally within sight. From the Elegant Themes blog this week: "We aim to enter beta in ~1 month. Almost the entire team is focused on cleaning up the remaining bugs, and we’ll launch the...
The Psychology of Dog Owners: 3 ways Your Dog Training Website Should Reflect Your Ideal Client
Have you been in business for a while now, but even though your books are full, you’re still mainly working with people who are just not a good fit for you? If you answered “YES!” it may be that your website is partly to blame. In a perfect world your marketing and...
Reviews and testimonials – where they matter for dog trainers in 2025
Did you know that reviews and testimonials are vital for your business success? Survey data shows people really want to read about other customer’s experiences: 99.5% of shoppers research purchases online at least sometimes. Nearly 87% do so regularly or always. 77%...
SEO Optimization for Dog Trainers: Off-site SEO
If you’ve seen our previous post, What is SEO?, you’ll know that SEO stands for Search Engine Optimization and it’s all about getting your website to appear in the Search Engine Results Page (SERPs) – because that’s one of the ways new clients find out about your...