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Latest Posts
The Dog Trainer’s Guide to Writing Effective Email Newsletters
What's the secret to writing effective email newsletters? The truth is, there are a lot of them (secrets, that is). But they all lead up to what should be your main goal: Getting customers to open — and read — them. Even if they're not clicking through on every single...
2021 Dog Trainer Survey Insights: Make Money Like a Pro
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
“Enough Stuff”: What’s Your Underlying Content Strategy?
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: "Without strategy, content is just stuff, and the world has enough stuff." This has never been more true than it is now. In a world where "content...
Free vs. Paid Content & The Dirty Truth About Marketing
Let's get the dirty words out of the way upfront. I'm going to level with you: I see marketing as a way to sell stuff. Ultimately, if you're not selling stuff, your marketing isn't working. But so many people are scared of the word "sales" — they cringe when they’re...
Fix Your Leaky Bucket: More Strategies for Customer Retention
I shared some strategies recently for fixing your business's leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You're also much...
How to Be Smart in a World of Dumb Dog Trainers
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
The Dog Trainer’s Guide to Running Your Facebook Business Page
Okay, so you’ve been told you can use a Facebook business page to get more clients. And this year is the year you’re going to finally wrap your head around marketing … and that includes Facebook. But where should you start? Chances are you already have a personal...
6 Ideas for Dog Trainer Download Incentives (and One For You!)
Stop me if you've heard this one: Knock, knock! Who’s there? Our new e-book. Our new e-book who? We only ask that you fill out the following 14 fields for a free copy of this punchline. ... If you're not rolling around laughing, it might be because that dad joke is...
Marketing Secrets for Dog Trainers: Email Opt-In Strategies that Work
I'm about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of "free" content all over the internet. Just Google "free" + whatever you're looking for (marketing plans, social media templates,...
Fix Your Leaky Bucket: Customer Acquisition and Customer Retention
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it'll be so full it'll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket. Somewhere in...