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Latest Posts
How to make your website mobile friendly
How much of your screen time is spent staring at a mobile device? When you research a business online, do you do it on a computer or on your phone? If you’re like most people, you probably answered phone. According to Statista, over 59% of web traffic was done from a...
5 Tiny Tweaks for BIG Improvements to Your Website Design
Website design — not something you really considered as a required skill for a dog trainer? If you went the DIY route to creating your website, then website designer is absolutely one of your many hats! And, like everything else in your business marketing, it pays to...
Web Design: Where to get inspired
Ever sat staring at a blank screen or sheet of paper, wondering what to have for dinner, where to walk the dog later, when the mailman will deliver the next set of bills… ANYTHING but what to create? Your mind is scurrying like a mouse in a maze but nothing useful is...
The Dog Trainer’s Guide to: A/B Testing
You have a website. But is it really working as effectively as it could be? How do you know? There’s an easy way to test if specific tweaks could make a big difference to your website’s outcomes. It’s called A/B testing. What is A/B testing? As a dog trainer you may...
Is your email list health undermining your marketing?
If you’re like most small business owners, your email list health isn't a topic you’ve really considered. And why would it be? The very fact you have a list puts you way ahead of the crowd! But building a list — and regularly using it to stay in touch with your...
Email Marketing for Dog Trainers: Moving to a New Email Provider
Change is in the air here at Click & Repeat: we’re moving to a new email provider! With luck and good preparation, you’ll hardly notice the shift. (But just in case things go a little bit wonky, we apologize in advance for any hiccups!) We’re migrating from...
Email Marketing for Dog Trainers: Metrics You Need to Know
Congrats — you’ve stepped out of your comfort zone and not only created an email list, but you actually send marketing emails to it! Along with your religiously created regular newsletters, you have an automated welcome sequence, and frequently send customer delight...
How to Spring Clean Your Dog Training Business
I have a love-hate relationship with spring cleaning. It can be hard work…but oh so satisfying. After cleaning, my home — and mind — are less muddled and messy. Everyday tasks are easier and quicker: my day just goes more smoothly when I can find both my socks! The...
WordPress for Dog Trainers: Custom Posts and Fields
If you maintain your own WordPress website, how long does it take you to update your Instructors, Classes, or Events page every time you add something new? Do you have to redesign it? Tweak it so stuff fits? Change the layout to make it look good? Fed up with...
Blogging for Engagement: Grow Your Client List
You might be wondering exactly how blogging can grow your client list. Sure, if it helps your SEO, more people will see your website and read your content. And blogging can also improve your reach and visibility on social media. That’s all well and good — but how does...