Hey everyone! Nicole here. I’m the marketing assistant at Click & Repeat; you don’t know me but it’s sometimes me speaking as Melissa around here (with her permission, of course!).
We write about email marketing a lot on this blog, and a question Melissa gets all the time is how to get started in the first place. Since you can’t reap the benefits of email marketing without an email marketing account, we figured it was probably high time we put together some quick tutorials. I’ll be taking you through some of the major platforms and getting set up for email marketing success.
Today I’ll be walking you through one of the most popular email marketing platforms out there: MailChimp. (Why’s it so popular? You can read more about it in our post on the importance of newsletters for small businesses, here.)
First up: let’s look at setting up your email list.
But… even before that step, we need to create an account. I’ll walk you through that in the video below. (Already have an account? You can skip to the next section!)
Setting Up Your Email List
Hooray! You have an account. The next step is setting up your email list — this is what folks opt in to to receive your emails (so, it’s super important!).
While there’s plenty out there on growing your list (like offering download incentives), first you need a list folks can sign up for! In the next video, I’ll walk you step-by-step on how to put a list together on MailChimp.
Using Your List Sign-Up Options
Now you’re ready to rock ‘n roll with email marketing! The next piece of the puzzle is getting folks to sign up, and you’ve got a couple of options here. In this last video, I’ll take you through what those options are.
Now that you’re basically an email marketing pro, you’re ready to take a deep dive into the world of automated emails. That’ll be the next round of videos — stay tuned for an upcoming post with those!