Being able to harmonize isn’t just for singers — it’s a great tool for addictive copywriting, too.
Harmonizing is a way to get the reader to agree with what you’re saying.
But how do you do that?
By reading their minds! And by that I mean: making an educated guess about what they might agree to.
Basically, an addictive piece of copy keeps the reader nodding along the whole time. This technique is known as harmonizing, warming them up for what you’re about to sell.
Here’s how to do it.
How to Harmonize with Readers
In order to get your reader to nod along, there are a couple of things you need to do:
- Know who your reader is. This is arguably the most important step for any tip on addictive copywriting — you can’t write for someone if you don’t know who they are! Taking some time to outline your buyer personas and customer journeys is key to writing copy that creates emotional connections with potential clients.
- Write something true. I’ve said it once and I’ll say it again: authenticity is key to client connections. Think about the last time you felt duped by someone selling you something — would you ever go back to them again? Probably not. Now think about the last time you had a great interaction with a salesperson. Did they seem genuine? I’m gonna guess the answer’s yes.
- Keep it interesting. Captivate your readers by writing something fascinating. Maybe it’s a story. Perhaps it’s a fun fact. And cut out anything unnecessary — my favorite technique is to write down all my thoughts and then edit like crazy.
- Create value. The best copywriting offers the reader something they didn’t know they needed. Be informative without being preachy. Offer up tips, advice, or instructions for something your reader would find valuable.
Now that you know the tricks to harmonizing, it’s time to apply it to your writing. What are some pieces of copy in your marketing materials that could benefit from harmonizing tweaks?