by Sarah Ripley | Nov 16, 2022 | Copywriting Secrets, How-To Guides, Marketing Tactics for Pet Professionals, Words to Steal
Let me know if this scenario sounds familiar: you’re busy writing content to attract clients. You spend time crafting the perfect post — a meme or a blog post, perhaps. Finally, you hit “share” or “publish.” A bit later you check to see... 
by Sarah Ripley | Nov 9, 2022 | Build a Better Website, Copywriting Secrets, Get More Clients, How-To Guides, Marketing Tactics for Pet Professionals, Words to Steal
If you’ve read our previous blog post about creating your service pages for group classes, you’ll already be familiar with the fact that your copy about private lessons needs to work hard for you. However, when you consider the task of creating copy for each type of... 
by Sarah Ripley | Nov 2, 2022 | Build a Better Website, Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals, Words to Steal
Writing service pages can be a drag! You want to persuade prospective clients to sign up but ‘selling’ can be an uncomfortable thing to do. But it doesn’t have to be… Here’s the secret to writing compelling copy: Put yourself in your client’s shoes and consider... 
by Nicole Capo | Feb 7, 2022 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
It’s a truth universally acknowledged (among marketers) that people don’t shop with their brain… They shop with their heart. That was a cheesy way of saying that folks will choose feelings over logic in the majority of their purchasing decisions.... 
by Nicole Capo | Jan 25, 2022 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
Being able to harmonize isn’t just for singers — it’s a great tool for addictive copywriting, too. Harmonizing is a way to get the reader to agree with what you’re saying. But how do you do that? By reading their minds! And by that I mean: making an... 
by Nicole Capo | Nov 30, 2021 | Build a Better Website, Copywriting Secrets, How-To Guides, Words to Steal
Writing your dog trainer business about me page might seem like an easy task. You just… write about yourself, right? Unfortunately it’s not that simple — your about me page can make or break whether a potential client wants to work with you. No pressure,...
