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Here are templates you can copy paste to use in your own work!
In part one of our ‘social media post ideas you can steal’ series, we finished by looking at a couple of posts from Miranda – the outdoors advocate with a poop obsession (in the nicest possible way of course!). In part two, we rejoin Miranda and then take a look at...
Before we get started with looking at new social media post ideas for dog trainers and content frameworks you can steal, you need to have an idea of what makes your posts unique to you. You can ‘steal’ a framework, but you need to know how to make it work for your...
Let me know if this scenario sounds familiar: you're busy writing content to attract clients. You spend time crafting the perfect post — a meme or a blog post, perhaps. Finally, you hit "share" or "publish." A bit later you check to see how well it’s doing. You’re...
If you’ve read our previous blog post about creating your service pages for group classes, you’ll already be familiar with the fact that your copy about private lessons needs to work hard for you. However, when you consider the task of creating copy for each type of...
Writing service pages can be a drag! You want to persuade prospective clients to sign up but ‘selling’ can be an uncomfortable thing to do. But it doesn’t have to be… Here's the secret to writing compelling copy: Put yourself in your client’s shoes and consider the...
It's a truth universally acknowledged (among marketers) that people don't shop with their brain... They shop with their heart. That was a cheesy way of saying that folks will choose feelings over logic in the majority of their purchasing decisions. Just think about...
Being able to harmonize isn't just for singers — it's a great tool for addictive copywriting, too. Harmonizing is a way to get the reader to agree with what you're saying. But how do you do that? By reading their minds! And by that I mean: making an educated guess...
Get at the why before you get to the what.
Here's another secret for addictive copywriting: People want connection. They crave it. (How else can you explain the popularity of Zoom during the pandemic, or of dating apps... all the time?) So writing copy without thinking about your audience is simply not going...
Email marketing platforms often offer default welcome emails that go out to folks who sign up for your list. But if you're relying on the default message, you're missing out on a huge opportunity to connect with potential clients. That's why it's important to...