by Sarah Ripley | Nov 23, 2022 | Build a Better Website, Copywriting Secrets, How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
You’ve finally done it — After much deliberation, and ‘should you/shouldn’t you’ discussion, you’re taking the plunge to get a new website. Congrats! Maybe it’s your very first site. Maybe it’s a complete redesign of your current one. It’s a big job either way and you...
by Nicole Capo | Jan 11, 2021 | Build a Better Website, layout, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
What’s the difference between WordPress.com vs. WordPress.org? I know a lot of folks find this confusing — In fact, it’s a question that comes up often in my class on building a WordPress website. Before you sign up for either of them, let me clarify...
by Nicole Capo | Nov 23, 2020 | Client Retention, Get More Clients, layout, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
As you’re getting ready for #SmallBusinessSaturday, I’ve got a hot tip for you: Look beyond sales when it comes to your marketing plan. “Aren’t sales the reason why I need a marketing plan?” you might be asking yourself. And you’re...
by Nicole Capo | Nov 16, 2020 | Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Small Business Saturday is almost upon us! With the shuttering of small businesses all over the country, the imperative to #ShopSmall has never been more important than it is this year. You may be worried that it’s too late to get anything done before the big...
by Nicole Capo | Nov 9, 2020 | Copywriting Secrets, layout, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is...
by Nicole Capo | Apr 9, 2019 | layout, Success Stories, Tips for Running a Small Business
Editor’s note: After interacting with Jamie and Michael Badial for a while in their free Facebook group on marketing for R+ dog trainers, I recently had the opportunity to talk to them on a call about a great new group they’re forming — after hearing about...
