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Posts on: Tips for Running a Small Business
Can’t Keep Up? How to Simplify Social Media for your Business
Think about it: could you use tools to streamline social media for your business? We’ve all been there. You open Facebook for “Just a sec” to look up a message or respond to a comment and next thing you know it’s 3 hours later and you’re not sure where the...
The Hard Truth No One Told You When You Started Your Pet Business
You may have heard the term “marketing funnel” before, but what does that actually mean? To get to that, first I want to share a hard truth. Here it is — are you ready? Not everyone who visits your website is going to become a customer. In fact, not everyone...
Choosing a Dog Training Logo: What to Know Before Paying a Designer
So. You need a dog training logo. Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business. When you decide to pay a...
Choosing a Hosting Company: What are you buying, anyway?
Let me guess… It’s the end of a long day. You’ve been training and teaching all day, and all you really want is to go to bed. But you know you need to get this website stuff figured out. And you know that part of that is choosing a hosting...
Know Your Criteria for New Clients (Or You’ll Get Clients You Hate)
You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back....
Too Many Clients, Not Enough Time?
Some of you are rolling your eyes right now. You’re thinking, “I WISH I had too many clients and not enough time. Man, what I would give for THAT problem.” This article isn’t for you; try this one instead. But some of you are sitting there, barely keeping your eyes...
How to Create a Six-Figure Dog Training Business in Less than Four Years
Editor’s note: After interacting with Jamie and Michael Badial for a while in their free Facebook group on marketing for R+ dog trainers, I recently had the opportunity to talk to them on a call about a great new group they’re forming — after hearing about it, I was excited...
Strategies for a Successful and Consistent Writing Habit
You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is going to last, right? Unfortunately, the answer...
Are You Ready for Small Business Saturday?
Small Business Saturday is almost upon us! With the shuttering of small businesses all over the country, the imperative to #ShopSmall has never been more important than it is this year. You may be worried that it’s too late to get anything done before the big shopping weekend, or maybe...
Business Storytelling: Build Authentic Client Connections
As you’re getting ready for #SmallBusinessSaturday, I’ve got a hot tip for you: Look beyond sales when it comes to your marketing plan. “Aren’t sales the reason why I need a marketing plan?” you might be asking yourself. And you’re not totally wrong. But in a world where “branding” is...