by Sarah Ripley | Aug 24, 2023 | Copywriting Secrets, Free Dog Trainer Resources, How-To Guides, Tips for Running a Small Business
You may have heard all the latest buzz about AI – probably ChatGPT – as it’s been all over social media this year. And you might be wondering what all the fuss is about! It’s not as if AI is new. It’s been curating our video streaming recommendations and social... 
by Sarah Ripley | Aug 9, 2023 | How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
(This post contains affiliate links. If you click a link marked with * I may get a thank you payment for any action you take on that site.) Did you know that your email address could be letting your business down? How you present yourself in business really makes a... 
by Sarah Ripley | Apr 12, 2023 | Build a Better Website, How-To Guides, Tips for Running a Small Business
I have a love-hate relationship with spring cleaning. It can be hard work…but oh so satisfying. After cleaning, my home — and mind — are less muddled and messy. Everyday tasks are easier and quicker: my day just goes more smoothly when I can find both my socks! The... 
by Sarah Ripley | Apr 5, 2023 | Build a Better Website, Tips for Running a Small Business
If you maintain your own WordPress website, how long does it take you to update your Instructors, Classes, or Events page every time you add something new? Do you have to redesign it? Tweak it so stuff fits? Change the layout to make it look good? Fed up with... 
by Sarah Ripley | Feb 22, 2023 | Build a Better Website, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Have you ever wondered what it is about your best friend that you love so much? I bet it’s not just because they’re kind, helpful, supportive, and just an all-round good person. Lots of people are like that, but best friends have something a little extra: they have a... 
by Sarah Ripley | Feb 15, 2023 | Build a Better Website, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Why do you buy the products you have, or use the services you use? You may not realize it, but their branding — and the associations it creates in your head and heart — play a huge part in the choices you make. You may think you’re making rational purchasing decisions...
