by Nicole Capo | Jul 5, 2021 | Strategy, Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
by Nicole Capo | Apr 19, 2021 | layout, Tactics
Building your website should be one of the very first steps in your business marketing plan. Your website is one of the first points of contact with customers. It’s where people will go often to find information about you or to begin the hiring process. So...
by Nicole Capo | Apr 8, 2021 | layout, Tactics
As dog trainers, you probably understand the concept of “cue, behavior, reward” better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years...
by Nicole Capo | Feb 15, 2021 | layout, Tactics
Using your phone to take photos for social media can be a tricky business — even though phone cameras have gotten better and better, it’s still easy to take bad photos. Luckily there are some super simple ways you can boost your skills to take your photos up a...
by Nicole Capo | Nov 9, 2020 | layout, Strategy, Tactics
You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is...
by Nicole Capo | Nov 3, 2020 | layout, Strategy, Tactics
If you think #NaNoWriMo is just for people trying to finish a novel, allow me convince you otherwise: November is the perfect month to get through writing most of your website’s blog content for next year. At this point in the year, you’ve probably started...
