by Melissa Breau | Nov 2, 2022 | 00_Improve Results, 00_Tactics
Writing service pages can be a drag! You want to persuade prospective clients to sign up but ‘selling’ can be an uncomfortable thing to do. But it doesn’t have to be… Here’s the secret to writing compelling copy: Put yourself in your client’s shoes and consider...
by Melissa Breau | Oct 26, 2022 | 00_Improve Results, 00_Tactics
Deciding on a marketing budget can seem complicated, but think about it this way: if you’re running a business, the whole point is to make a profit. Your marketing should be a money-making machine — you get more money out than you put in. If it isn’t, you’re running a...
by Sarah Ripley | Sep 30, 2022 | 00_Improve Efficiency, 00_Tactics
Are you, like many dog trainers, constantly working to find new clients to fill your books? Although signing new clients is obviously important for your business, have you considered the resource you already have: turning your current and previous clients into repeat...
by Nicole Capo | Oct 25, 2021 | 00_Tactics
By now you know you can — and should — be using an email marketing platform to connect with customers via marketing emails. Yes, one of those is your regularly scheduled newsletter. But you should also take advantage of the automated emails you can create with...
by Nicole Capo | Oct 19, 2021 | 00_Tactics
Newsletters might get a lot of attention, but email automations are the true stars of email marketing. Automations make it so you don’t have to remember when to send out specific emails. The email marketing service takes care of that for you. They’re a...
by Nicole Capo | Jul 5, 2021 | 00_Strategy, 00_Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
