by Nicole Capo | Oct 25, 2021 | Tactics
By now you know you can — and should — be using an email marketing platform to connect with customers via marketing emails. Yes, one of those is your regularly scheduled newsletter. But you should also take advantage of the automated emails you can create with...
by Nicole Capo | Oct 19, 2021 | Tactics
Newsletters might get a lot of attention, but email automations are the true stars of email marketing. Automations make it so you don’t have to remember when to send out specific emails. The email marketing service takes care of that for you. They’re a...
by Nicole Capo | Jul 5, 2021 | Strategy, Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
by Nicole Capo | Apr 19, 2021 | layout, Tactics
Building your website should be one of the very first steps in your business marketing plan. Your website is one of the first points of contact with customers. It’s where people will go often to find information about you or to begin the hiring process. So...
by Nicole Capo | Apr 8, 2021 | layout, Tactics
As dog trainers, you probably understand the concept of “cue, behavior, reward” better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years...
by Nicole Capo | Feb 15, 2021 | layout, Tactics
Using your phone to take photos for social media can be a tricky business — even though phone cameras have gotten better and better, it’s still easy to take bad photos. Luckily there are some super simple ways you can boost your skills to take your photos up a...
