by Nicole Capo | Apr 8, 2021 | layout, Tactics
As dog trainers, you probably understand the concept of “cue, behavior, reward” better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years...
by Nicole Capo | Feb 15, 2021 | layout, Tactics
Using your phone to take photos for social media can be a tricky business — even though phone cameras have gotten better and better, it’s still easy to take bad photos. Luckily there are some super simple ways you can boost your skills to take your photos up a...
by Nicole Capo | Nov 9, 2020 | layout, Strategy, Tactics
You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is...
by Nicole Capo | Nov 3, 2020 | layout, Strategy, Tactics
If you think #NaNoWriMo is just for people trying to finish a novel, allow me convince you otherwise: November is the perfect month to get through writing most of your website’s blog content for next year. At this point in the year, you’ve probably started...
by Nicole Capo | Oct 26, 2020 | layout, Tactics
You might think this is the post to skip, but hear me out: Writing for your blog is not the same kind of writing you learned about in school. There are tricks to learn and unlearn when it comes to convincing people that what you’ve written online is worth...
by Nicole Capo | Oct 19, 2020 | layout, Tactics
It’s easy to write a lackluster blog post, one that doesn’t provide useful information, drive traffic to your website or help generate your dream client. So what can you do to boost your blog content? Luckily, the internet is full of resources for getting the most out...
