by Nicole Capo | Jul 5, 2021 | Strategy, Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
by Nicole Capo | Jun 28, 2021 | layout, Strategy
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
by Nicole Capo | May 17, 2021 | layout, Strategy
See that picture? that’s me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
by Nicole Capo | May 11, 2021 | layout, Strategy
Are you spending too much time on marketing? If you’ve done all the previous steps — and are still not seeing the results you want — it’s time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are...
by Nicole Capo | Apr 15, 2021 | layout, Strategy
Maybe you love naming things. Or maybe you’re like me and riddled with indecision any time you need to come up with a new name. (Except for puppies — I love naming puppies!) Either way, as a small business owner, at one point or another you’ll have to...
by Nicole Capo | Mar 31, 2021 | layout, Strategy
While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That’s a big reason why I re-launched my survey for dog trainers. I wanted to see how they’re running their...
