by Nicole Capo | Dec 28, 2021 | Improve Results, Strategy, Top Posts
At Click and Repeat, we pride ourselves on providing the best marketing resources for folks in the pet industry — including great blog posts for dog trainers! This year, we’ve gone deep into email marketing, provided tons of steal-able templates, and written up...
by Nicole Capo | Nov 1, 2021 | Strategy
Email marketing platforms often offer default welcome emails that go out to folks who sign up for your list. But if you’re relying on the default message, you’re missing out on a huge opportunity to connect with potential clients. That’s why...
by Nicole Capo | Jul 27, 2021 | layout, Strategy
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
by Nicole Capo | Jul 19, 2021 | Strategy
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: “Without strategy, content is just stuff, and the world has enough stuff.” This has never been more true than it is now. In a world where...
by Nicole Capo | Jul 12, 2021 | Strategy
Let’s get the dirty words out of the way upfront. I’m going to level with you: I see marketing as a way to sell stuff. Ultimately, if you’re not selling stuff, your marketing isn’t working. But so many people are scared of the word...
by Nicole Capo | Jul 5, 2021 | Strategy, Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
