by Nicole Capo | May 17, 2021 | layout, Strategy
See that picture? that’s me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
by Nicole Capo | May 11, 2021 | layout, Strategy
Are you spending too much time on marketing? If you’ve done all the previous steps — and are still not seeing the results you want — it’s time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are...
by Nicole Capo | Apr 15, 2021 | layout, Strategy
Maybe you love naming things. Or maybe you’re like me and riddled with indecision any time you need to come up with a new name. (Except for puppies — I love naming puppies!) Either way, as a small business owner, at one point or another you’ll have to...
by Nicole Capo | Mar 31, 2021 | layout, Strategy
While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That’s a big reason why I re-launched my survey for dog trainers. I wanted to see how they’re running their...
by Nicole Capo | Mar 22, 2021 | layout, Strategy
Ever wonder where I get my blog post ideas about dog trainer marketing strategies? The truth is… They come from YOU! A couple of years ago I surveyed more than 100 dog trainers to see what kind of marketing tactics they were using for their businesses. I asked...
by Nicole Capo | Mar 16, 2021 | layout, Strategy
Now that you’re snapping photos like a pro, let’s get into the nitty gritty of how to edit photos on your phone. You may be tempted to slap a filter on a photo and call it a day, but really the best way to get a good photo is to edit each one individually...
