by Nicole Capo | Jul 27, 2021 | layout, Strategy
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
by Nicole Capo | Jul 19, 2021 | Strategy
In order to explain what an underlying content strategy is, I love referring to this quote by writer Arjun Basu: “Without strategy, content is just stuff, and the world has enough stuff.” This has never been more true than it is now. In a world where...
by Nicole Capo | Jul 12, 2021 | Strategy
Let’s get the dirty words out of the way upfront. I’m going to level with you: I see marketing as a way to sell stuff. Ultimately, if you’re not selling stuff, your marketing isn’t working. But so many people are scared of the word...
by Nicole Capo | Jul 5, 2021 | Strategy, Tactics
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
by Nicole Capo | Jun 28, 2021 | layout, Strategy
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
by Nicole Capo | May 17, 2021 | layout, Strategy
See that picture? that’s me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
