The truth is, having too many clients and not enough time IS a good thing — but it’s also incredibly stressful! You feel rushed and behind, and you begin to worry that the quality of your work is suffering.
And it can lead to burn out big time.
Fortunately, it doesn’t have to be that way. In fact the solution is pretty simple.
You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back.
Well, finding new clients works sort of the same way.
Let me explain.
Why do you have a website?
No really, stop and think about that for a moment.
If you’ve never thought about that before, you’re not alone.
But it’s an important question.
Today, I want to share a hard truth. Here it is — are you ready?
Not everyone who visits your website is going to become a customer.
in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.
That’s why you need a marketing strategy.