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Posts on: Marketing Tactics for Pet Professionals

Too Many Clients, Not Enough Time?

Some of you are rolling your eyes right now. You’re thinking, “I WISH I had too many clients and not enough time. Man, what I would give for THAT problem.” This article isn’t for you; try this one instead. But some of you are sitting there, barely keeping your eyes...

Podcast Interview: Dog Trainer Marketing on Drinking From the Toilet

In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan! During our conversation we talk about: Why should dog trainers bother marketing?...

Dog Training Prices: Should You Show Your Prices Online?

Let’s cut right to the chase — sharing your dog training prices publicly, on your website, can feel a bit… scary. What if your competitor sees it? What if folks see the price and immediately think, “That’s too expensive” and never call? Or maybe your concern is that much of...

Need New Clients? More Marketing Tactics to Help You Find Them

Admit it. You’ve thought about trying something new to market your business. In fact, you’ve already imagined those new clients filling out your schedule! Maybe you’ve even thought a bit about what you could afford to spend, or done some brainstorming on what you might want to try. But you...

Why Should I Blog for My Business?

Whether you devour blog content daily or believe blogs are so 2005, the reality is that they’re an important part of running a business in this increasingly digital world. This has always been true, but even more so now: People are addicted to new content. They crave it, they binge...

Learn the Basics of SEO

You’ve set up your website, started blogging to increase web traffic, and… Nothing seems to be happening. First of all, patience is key! It may take a minute before you start seeing the results of your hard work. But also, there’s a bit of a cheat you can use to...

Three Free Tools to Help Boost Your Blog Content

It’s easy to write a lackluster blog post, one that doesn’t provide useful information, drive traffic to your website or help generate your dream client. So what can you do to boost your blog content? Luckily, the internet is full of resources for getting the most out of your website,...

Blog Writing 101: How to Engage Clients with Your Posts

You might think this is the post to skip, but hear me out: Writing for your blog is not the same kind of writing you learned about in school. There are tricks to learn and unlearn when it comes to convincing people that what you’ve written online is worth scrolling...

Blog Writing Prep: Your #DogTrainerNaNoWriMo Checklist

If you think #NaNoWriMo is just for people trying to finish a novel, allow me convince you otherwise: November is the perfect month to get through writing most of your website’s blog content for next year. At this point in the year, you’ve probably started strategizing your business’s goals and...

Strategies for a Successful and Consistent Writing Habit

You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is going to last, right? Unfortunately, the answer...