by Sarah Ripley | Mar 8, 2023 | Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
Now that you know what content marketing is, it’s time to understand how to use it well! Have you been churning out content like it’s going out of fashion to no avail? Are you wondering when the magic is going to happen? If you’ve been religiously posting to... 
by Sarah Ripley | Mar 1, 2023 | Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
Every business guru and his dog touts the wonders of content marketing. Apparently, it’s the best way to become rich, famous, and earn enough to get your dogs luxury treats, toys, and beds from now until eternity. But what IS it? Well, if you Google “what is content... 
by Sarah Ripley | Feb 22, 2023 | Build a Better Website, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Have you ever wondered what it is about your best friend that you love so much? I bet it’s not just because they’re kind, helpful, supportive, and just an all-round good person. Lots of people are like that, but best friends have something a little extra: they have a... 
by Sarah Ripley | Feb 15, 2023 | Build a Better Website, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Why do you buy the products you have, or use the services you use? You may not realize it, but their branding — and the associations it creates in your head and heart — play a huge part in the choices you make. You may think you’re making rational purchasing decisions... 
by Sarah Ripley | Feb 1, 2023 | Build a Better Website, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
One of the most frequently asked questions we get here at Click & Repeat is whether to add prices on your website… But there’s actually a more useful question: How smooth do I want to make my client’s journey to “sign up” (i.e., their sales... 
by Sarah Ripley | Jan 18, 2023 | Free Dog Trainer Resources, Get More Clients, How-To Guides, Marketing Tactics for Pet Professionals
You look at your email list and feel yourself deflate. The only people on it are your friends, your mom, and your clients –— people who already know, like, and trust you. That’s great for staying top of mind with your clients; keeping them in the loop and allowing...
