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Content Strategy for Dog Trainers — Increasing brand loyalty

Content Strategy for Dog Trainers — Increasing brand loyalty

by Sarah Ripley | Oct 4, 2023 | Client Retention, How-To Guides, Marketing Tactics for Pet Professionals

In previous posts we’ve covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous...
Content and SEO Strategy for Dog Trainers — Getting found on Google

Content and SEO Strategy for Dog Trainers — Getting found on Google

by Sarah Ripley | Sep 28, 2023 | Get More Clients, How-To Guides, Marketing Tactics for Pet Professionals

If you’ve been following along the blog, you’ve likely started thinking about how to choose the broad topics for your content, so it aligns with the buyer’s journey. Hopefully you’ve had time to brainstorm some topic ideas and now you’re ready to get...
Content strategy for dog trainers – no more spaghetti on the wall!

Content strategy for dog trainers – no more spaghetti on the wall!

by Sarah Ripley | Sep 20, 2023 | Get More Clients, Marketing Tactics for Pet Professionals

Do you ever have the feeling that your efforts at blogging and creating content are a waste of time? If your blogging and social media efforts aren’t making tangible differences to your web visitors, client sign-ups, or email subscriptions, maybe it’s time to take a...
5 questions to ask yourself before hiring an SEO or Paid Ads consultant

5 questions to ask yourself before hiring an SEO or Paid Ads consultant

by Sarah Ripley | Aug 16, 2023 | Marketing Tactics for Pet Professionals

One of the most common questions we get asked here at Click and Repeat is:  “Should I invest in expert help with in-depth SEO, or paid ads such as Facebook Ads or Google AdWords?” And it totally makes sense to outsource some things when you get to a certain point in...
Why you need a professional email address — and how to get one

Why you need a professional email address — and how to get one

by Sarah Ripley | Aug 9, 2023 | How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business

(This post contains affiliate links. If you click a link marked with * I may get a thank you payment for any action you take on that site.) Did you know that your email address could be letting your business down? How you present yourself in business really makes a...
Make the most of email marketing with email automations and more

Make the most of email marketing with email automations and more

by Sarah Ripley | Aug 2, 2023 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals

If you’ve read our previous blog about getting started with email marketing, you’ve probably signed up with an email marketing software provider and gotten your email newsletter sorted. (If you’ve signed up but not nailed the newsletter bit yet, you can read more...
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Recent Posts

  • Content Strategy for Dog Trainers — Increasing brand loyalty
  • Content and SEO Strategy for Dog Trainers — Getting found on Google
  • Content strategy for dog trainers – no more spaghetti on the wall!

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