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Posts on: Marketing Tactics for Pet Professionals

Need New Clients? 10 Marketing Tactics to Help You Find Them

It’s a simple fact: A dog training business isn’t a business unless you have clients. But once you’ve exhausted your personal network (and those of your mom and your great aunt Sue), how do you find clients? And how do you find enough clients to go from “just surviving” to truly thriving?...

Before and After Ads: Why they’re a powerful tool for dog trainers

This post originally appeared on DogTrainerGames.com. We’ve all seen the commercials. Someone walks on grey-tinged screen looking sad because life isn’t going the way they want it to… and by the end of the 30 second ad spot, the colors are brighter and they’re dancing and smiling around thanks to...

Can’t Keep Up? How to Simplify Social Media for your Business

Think about it: could you use tools to streamline social media for your business? We’ve all been there. You open Facebook for “Just a sec” to look up a message or respond to a comment and next thing you know it’s 3 hours later and you’re not sure where the...

The Hard Truth No One Told You When You Started Your Pet Business

You may have heard the term “marketing funnel” before, but what does that actually mean? To get to that, first I want to share a hard truth. Here it is — are you ready? Not everyone who visits your website is going to become a customer. In fact, not everyone...

Here’s What You Need to Know to Understand Your Google Analytics

Can I ask you a question? You don’t actually have to share the answer — just be honest with yourself. When was the last time you checked your Google Analytics account? Let’s be real. It’s probably been a while. Days? Weeks? Months? If you’re like most people, part of the...

What Marketing Tactics Work for Pet Businesses? Which Don’t?

As a dog trainer you probably are pretty used to saying “It depends” when someone asks you for advice — it’s the same when I get asked about best marketing tactics. You know there are no silver bullets when it comes to dog training. That is, there is no one...

The Marketing Mistake You’re Probably Making (And a Tool to Fix It)

Why do you have a website? No really, stop and think about that for a moment. If you’ve never thought about that before, you’re not alone. But it’s an important question. Why Businesses Have Websites A lot of marketing advice out there — including information here on my blog —...

How to Collect Testimonials (Without Being Awkward)

So. You want to gather a few new testimonials. Maybe you’re redoing your website, redoing a brochure, or maybe it’s that you just wrapped up a class that you felt went particularly well. But… asking for a testimonial can be awkward. I mean, it feels a little aggressive to say,...

Choosing a Dog Training Logo: What to Know Before Paying a Designer

So. You need a dog training logo. Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business. When you decide to pay a...

Know Your Criteria for New Clients (Or You’ll Get Clients You Hate)

You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back....