by Sarah Ripley | Nov 23, 2022 | Build a Better Website, Copywriting Secrets, How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
You’ve finally done it — After much deliberation, and ‘should you/shouldn’t you’ discussion, you’re taking the plunge to get a new website. Congrats! Maybe it’s your very first site. Maybe it’s a complete redesign of your current one. It’s a big job either way and you...
by Nicole Capo | Jun 21, 2021 | Marketing Tactics for Pet Professionals
Okay, so you’ve been told you can use a Facebook business page to get more clients. And this year is the year you’re going to finally wrap your head around marketing … and that includes Facebook. But where should you start? Chances are you already have a personal...
by Nicole Capo | Jun 17, 2021 | Free Dog Trainer Resources, Marketing Tactics for Pet Professionals
Stop me if you’ve heard this one: Knock, knock! Who’s there? Our new e-book. Our new e-book who? We only ask that you fill out the following 14 fields for a free copy of this punchline. … If you’re not rolling around laughing, it might be because...
by Nicole Capo | Jun 9, 2021 | Marketing Tactics for Pet Professionals
I’m about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of “free” content all over the internet. Just Google “free” + whatever you’re looking for...
by Nicole Capo | May 31, 2021 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket....
by Nicole Capo | May 24, 2021 | Marketing Tactics for Pet Professionals
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...
