by Sarah Ripley | Oct 4, 2023 | Client Retention, How-To Guides, Marketing Tactics for Pet Professionals
In previous posts we’ve covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous... 
by Sarah Ripley | Sep 28, 2023 | Get More Clients, How-To Guides, Marketing Tactics for Pet Professionals
If you’ve been following along the blog, you’ve likely started thinking about how to choose the broad topics for your content, so it aligns with the buyer’s journey. Hopefully you’ve had time to brainstorm some topic ideas and now you’re ready to get... 
by Sarah Ripley | Sep 20, 2023 | Get More Clients, Marketing Tactics for Pet Professionals
Do you ever have the feeling that your efforts at blogging and creating content are a waste of time? If your blogging and social media efforts aren’t making tangible differences to your web visitors, client sign-ups, or email subscriptions, maybe it’s time to take a... 
by Sarah Ripley | Aug 16, 2023 | Marketing Tactics for Pet Professionals
One of the most common questions we get asked here at Click and Repeat is: “Should I invest in expert help with in-depth SEO, or paid ads such as Facebook Ads or Google AdWords?” And it totally makes sense to outsource some things when you get to a certain point in... 
by Sarah Ripley | Aug 9, 2023 | How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
(This post contains affiliate links. If you click a link marked with * I may get a thank you payment for any action you take on that site.) Did you know that your email address could be letting your business down? How you present yourself in business really makes a... 
by Sarah Ripley | Aug 2, 2023 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals
If you’ve read our previous blog about getting started with email marketing, you’ve probably signed up with an email marketing software provider and gotten your email newsletter sorted. (If you’ve signed up but not nailed the newsletter bit yet, you can read more...
