by Nicole Capo | May 11, 2021 | layout, Strategy
Are you spending too much time on marketing? If you’ve done all the previous steps — and are still not seeing the results you want — it’s time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are...
by Nicole Capo | Apr 27, 2021 | Improve Results, layout
It can be incredibly frustrating to know you’re doing your best… but just aren’t seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually,...
by Nicole Capo | Apr 19, 2021 | layout, Tactics
Building your website should be one of the very first steps in your business marketing plan. Your website is one of the first points of contact with customers. It’s where people will go often to find information about you or to begin the hiring process. So...
by Nicole Capo | Apr 15, 2021 | layout, Strategy
Maybe you love naming things. Or maybe you’re like me and riddled with indecision any time you need to come up with a new name. (Except for puppies — I love naming puppies!) Either way, as a small business owner, at one point or another you’ll have to...
by Nicole Capo | Apr 8, 2021 | layout, Tactics
As dog trainers, you probably understand the concept of “cue, behavior, reward” better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years...
by Nicole Capo | Mar 31, 2021 | layout, Strategy
While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That’s a big reason why I re-launched my survey for dog trainers. I wanted to see how they’re running their...
