by Nicole Capo | Jul 27, 2021 | layout, Strategy
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
by Nicole Capo | Jun 28, 2021 | layout, Strategy
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
by Nicole Capo | Jun 21, 2021 | Improve Results, layout
Okay, so you’ve been told you can use a Facebook business page to get more clients. And this year is the year you’re going to finally wrap your head around marketing … and that includes Facebook. But where should you start? Chances are you already have a personal...
by Nicole Capo | May 31, 2021 | Improve Results, layout
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket....
by Nicole Capo | May 24, 2021 | Improve Results, layout
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...
by Nicole Capo | May 17, 2021 | layout, Strategy
See that picture? that’s me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
