by Nicole Capo | Jul 27, 2021 | 00_Strategy, layout
If you’re like most dog trainers, you didn’t get into the business as part of a get rich quick scheme… but wouldn’t it be nice if you could do what you love AND make money doing it? Helping dog trainers do exactly that is our mission at both Click and Repeat and Dog...
by Nicole Capo | Jun 28, 2021 | 00_Strategy, layout
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
by Nicole Capo | Jan 11, 2021 | Build a Better Website, layout, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
What’s the difference between WordPress.com vs. WordPress.org? I know a lot of folks find this confusing — In fact, it’s a question that comes up often in my class on building a WordPress website. Before you sign up for either of them, let me clarify...
by Nicole Capo | Jan 3, 2021 | Build a Better Website, layout, Marketing Tactics for Pet Professionals
You’ve built your website, created a successful homepage design, and written client-converting content. The last piece to keep your website bringing in visitors? Mining data to optimize your website. If you’re not familiar with reading through the data,...
by Nicole Capo | Dec 21, 2020 | Build a Better Website, Copywriting Secrets, layout, Marketing Tactics for Pet Professionals
So you’ve built a dreamy website and designed a killer homepage… Now it’s time to get new clients with how you write copy about your services. Trust me: it’s all about the writing. While good design is important for drawing visitors in, great...
by Nicole Capo | Dec 18, 2020 | Build a Better Website, Copywriting Secrets, layout, Marketing Tactics for Pet Professionals
Your homepage is arguably the most important page on your website. It’s usually the first page visitors will come across, and where they’ll decide if it’s worth their time to explore further. So isn’t it worth spending extra time to build a...
