by Nicole Capo | Jun 9, 2021 | Improve Results, layout
I’m about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of “free” content all over the internet. Just Google “free” + whatever you’re looking for...
by Nicole Capo | May 31, 2021 | Improve Results, layout
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket....
by Nicole Capo | May 24, 2021 | Improve Results, layout
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...
by Nicole Capo | May 17, 2021 | layout, Strategy
See that picture? that’s me, about 10 years ago. I had just started dipping my toes into the freelance world, and decided I need a few headshots. In fact, that very shot was a trade deal with a photographer — I traded writing services in exchange for him taking...
by Nicole Capo | May 11, 2021 | layout, Strategy
Are you spending too much time on marketing? If you’ve done all the previous steps — and are still not seeing the results you want — it’s time to tweak your tactics to refine your marketing strategy. But what does that mean? Figuring out which tactics are...
by Nicole Capo | Apr 27, 2021 | Improve Results, layout
It can be incredibly frustrating to know you’re doing your best… but just aren’t seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually,...
