How to Be Smart in a World of Dumb Dog Trainers

How to Be Smart in a World of Dumb Dog Trainers

Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb bloggers (though he’s...
Backchaining Your Marketing Plan

Backchaining Your Marketing Plan

If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...