Backchaining Your Marketing Plan

Backchaining Your Marketing Plan

If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...
Improving Your Marketing Results

Improving Your Marketing Results

It can be incredibly frustrating to know you’re doing your best… but just aren’t seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually,...