by Nicole Capo | Oct 15, 2021 | Improve Results
Think writing is like a roller coaster? You’re right — but not in the way you think. Sure, writing can have its ups and downs. Some days, you’re soaring through it. Other days, you stare at the blank page just hoping for something to come out. But...
by Nicole Capo | Oct 5, 2021 | Improve Results
Hey folks! It’s Nicole again, back to chat more about email marketing — this time, we’ll go over setting up your download incentive in MailChimp. (Not ready for this yet? Go back a step and set up your email list first.) Let’s get started by talking...
by Nicole Capo | Oct 1, 2021 | Improve Results
Many dog trainers see a slow down in business this time of the year. If that’s you, and you’re looking to fill up a few more spots in your schedule, the check-in email is the ultimate tool to help bring in repeat clients. For folks who may be considering...
by Nicole Capo | Sep 21, 2021 | Improve Efficiency, Improve Results
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
by Nicole Capo | Sep 7, 2021 | Improve Results
You may have heard us mention CTAs around here once or twice. They’re an important part of any piece of marketing… whether it’s your social media posts…. …or blog posts… …or newsletters… …or even your paid ads. So,...
by Nicole Capo | Aug 25, 2021 | Improve Efficiency, Improve Results
Now that you’ve sold yourself on your excellent customer service with your client onboarding emails, it’s time to consider how you engage with your clients post lessons. My favorite tool? The follow up email. (Wondering why emails are such a great tool?...
