In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan!
During our conversation we talk about:
Why should dog trainers bother marketing?
Why talking about marketing makes Hannah feel icky… and what to do about it.
How good marketing is actually a lot like good dog training, and so it’s maybe not so scary…
You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back.
Well, finding new clients works sort of the same way.
Let me explain.
So. You want to gather a few new testimonials.
Maybe you’re redoing your website, redoing a brochure, or maybe it’s that you just wrapped up a class that you felt went particularly well.
But… asking for a testimonial can be awkward.
Why do you have a website?
No really, stop and think about that for a moment.
If you’ve never thought about that before, you’re not alone.
But it’s an important question.
You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch.
Excited, you share what you’ve been working on with a friend, a colleague or even just your wife.
They get halfway through, yawn, and say, “Eh, it’s okay.”
Not exactly the response you were hoping for. So, what can you do? Here are 5 simple swaps to make your blog posts more appealing.
As a dog trainer you probably are pretty used to saying “It depends” when someone asks you for advice.
You know there are no silver bullets when it comes to dog training — that is, there is no one method, technique, trick, or option that will solve every problem, every time.