Podcast: Interviewed on Drinking From the Toilet about Marketing for Dog Trainers!

Podcast: Interviewed on Drinking From the Toilet about Marketing for Dog Trainers!

In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan!

During our conversation we talk about:

Why should dog trainers bother marketing?
Why talking about marketing makes Hannah feel icky… and what to do about it.
How good marketing is actually a lot like good dog training, and so it’s maybe not so scary…

Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch.

Excited, you share what you’ve been working on with a friend, a colleague or even just your wife.

They get halfway through, yawn, and say, “Eh, it’s okay.”

Not exactly the response you were hoping for. So, what can you do? Here are 5 simple swaps to make your blog posts more appealing.