by Nicole Capo | Jun 21, 2021 | Improve Results, layout
Okay, so you’ve been told you can use a Facebook business page to get more clients. And this year is the year you’re going to finally wrap your head around marketing … and that includes Facebook. But where should you start? Chances are you already have a personal...
by Nicole Capo | Jun 17, 2021 | Improve Results
Stop me if you’ve heard this one: Knock, knock! Who’s there? Our new e-book. Our new e-book who? We only ask that you fill out the following 14 fields for a free copy of this punchline. … If you’re not rolling around laughing, it might be because...
by Nicole Capo | Jun 9, 2021 | Improve Results
I’m about to let you in on a dirty marketing secret. Ready? There is no such thing as a freebie. I mean, yes, there are tons of pieces of “free” content all over the internet. Just Google “free” + whatever you’re looking for...
by Nicole Capo | May 31, 2021 | Improve Results, layout
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket....
by Nicole Capo | May 24, 2021 | Improve Results, layout
If you’re a dog trainer, you know all about forward chaining and backchaining. Chains reinforce behaviors, and get you to the result you want. Well, guess what… Marketing works similarly. Except in the marketing world, we call a “chain”...
by Nicole Capo | Apr 27, 2021 | Improve Results, layout
It can be incredibly frustrating to know you’re doing your best… but just aren’t seeing results. So, what can you do? The first step to improving your results is re-evaluating your marketing funnel. The Three Parts of Any Marketing Strategy Usually,...
