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A Marketing Persona: How to get clients you love, not ones you loathe

A Marketing Persona: How to get clients you love, not ones you loathe

by Melissa Breau | Apr 5, 2022 | Improve Efficiency, Improve Results

We’ve all been there: you look at your schedule and your heart sinks. Your next client is ‘that’ client. The one from your nightmares. The one who makes you want to give up dog training and take up cleaning public toilets with a toothbrush! If you’re relatively new in...
MailChimp for Dog Trainers: Creating Your Welcome Automation

MailChimp for Dog Trainers: Creating Your Welcome Automation

by Nicole Capo | Nov 15, 2021 | Improve Efficiency

Hey everyone! Nicole here with one last MailChimp tutorial for you: creating your welcome automation. (Not quite ready for this step? Start here.) If you’ve been following along on this series, you’ve already made a MailChimp account, set up your email...
Dog Trainer Micro Tips for Addictive Copywriting #2: Create Novelty

Dog Trainer Micro Tips for Addictive Copywriting #2: Create Novelty

by Nicole Capo | Sep 21, 2021 | Improve Efficiency, Improve Results

To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
Words You Can Steal: Post-Lesson Follow Up Email for Dog Trainers

Words You Can Steal: Post-Lesson Follow Up Email for Dog Trainers

by Nicole Capo | Aug 25, 2021 | Improve Efficiency, Improve Results

Now that you’ve sold yourself on your excellent customer service with your client onboarding emails, it’s time to consider how you engage with your clients post lessons. My favorite tool? The follow up email. (Wondering why emails are such a great tool?...
Dog Trainer Micro Tips for Addictive Copywriting #1: Open Your Loops

Dog Trainer Micro Tips for Addictive Copywriting #1: Open Your Loops

by Nicole Capo | Aug 16, 2021 | Improve Efficiency, Improve Results

Now that you’ve learned how to write effective emails — and gotten a head start with a couple of templates — you might be thinking about taking a stab at writing your own. And while I’ve elaborated on some of the elements to include, I want to really hone...
The Dog Trainer’s Guide to Writing Effective Email Newsletters

The Dog Trainer’s Guide to Writing Effective Email Newsletters

by Nicole Capo | Aug 2, 2021 | Improve Efficiency

What’s the secret to writing effective email newsletters? The truth is, there are a lot of them (secrets, that is). But they all lead up to what should be your main goal: Getting customers to open — and read — them. Even if they’re not clicking through on...
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Recent Posts

  • A Marketing Persona: How to get clients you love, not ones you loathe
  • Social Media Marketing to Uplevel your Business
  • Is your dog training website working for or against you?

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