by Sarah Ripley | Oct 5, 2022 | 00_Improve Efficiency, 00_Strategy
Maybe you’ve dreamt for years of becoming a professional dog trainer and have finally taken the big step! You might be working for someone else, and while your activities probably haven’t changed much, now get paid for doing what you love. If, however, you’re...
by Sarah Ripley | Sep 30, 2022 | 00_Improve Efficiency, 00_Tactics
Are you, like many dog trainers, constantly working to find new clients to fill your books? Although signing new clients is obviously important for your business, have you considered the resource you already have: turning your current and previous clients into repeat...
by Melissa Breau | Apr 5, 2022 | 00_Improve Efficiency, 00_Improve Results
We’ve all been there: you look at your schedule and your heart sinks. Your next client is ‘that’ client. The one from your nightmares. The one who makes you want to give up dog training and take up cleaning public toilets with a toothbrush! If you’re relatively new in...
by Nicole Capo | Nov 15, 2021 | 00_Improve Efficiency
Hey everyone! Nicole here with one last MailChimp tutorial for you: creating your welcome automation. (Not quite ready for this step? Start here.) If you’ve been following along on this series, you’ve already made a MailChimp account, set up your email...
by Nicole Capo | Sep 21, 2021 | 00_Improve Efficiency, 00_Improve Results
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
by Nicole Capo | Aug 25, 2021 | 00_Improve Efficiency, 00_Improve Results
Now that you’ve sold yourself on your excellent customer service with your client onboarding emails, it’s time to consider how you engage with your clients post lessons. My favorite tool? The follow up email. (Wondering why emails are such a great tool?...
