by Nicole Capo | Sep 21, 2021 | Improve Efficiency, Improve Results
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
by Nicole Capo | Aug 25, 2021 | Improve Efficiency, Improve Results
Now that you’ve sold yourself on your excellent customer service with your client onboarding emails, it’s time to consider how you engage with your clients post lessons. My favorite tool? The follow up email. (Wondering why emails are such a great tool?...
by Nicole Capo | Aug 16, 2021 | Improve Efficiency, Improve Results
Now that you’ve learned how to write effective emails — and gotten a head start with a couple of templates — you might be thinking about taking a stab at writing your own. And while I’ve elaborated on some of the elements to include, I want to really hone...
by Nicole Capo | Aug 2, 2021 | Improve Efficiency
What’s the secret to writing effective email newsletters? The truth is, there are a lot of them (secrets, that is). But they all lead up to what should be your main goal: Getting customers to open — and read — them. Even if they’re not clicking through on...
