by Sarah Ripley | Oct 4, 2023 | Client Retention, How-To Guides, Marketing Tactics for Pet Professionals
In previous posts we’ve covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous... 
by Sarah Ripley | Sep 28, 2023 | Get More Clients, How-To Guides, Marketing Tactics for Pet Professionals
If you’ve been following along the blog, you’ve likely started thinking about how to choose the broad topics for your content, so it aligns with the buyer’s journey. Hopefully you’ve had time to brainstorm some topic ideas and now you’re ready to get... 
by Sarah Ripley | Aug 24, 2023 | Copywriting Secrets, Free Dog Trainer Resources, How-To Guides, Tips for Running a Small Business
You may have heard all the latest buzz about AI – probably ChatGPT – as it’s been all over social media this year. And you might be wondering what all the fuss is about! It’s not as if AI is new. It’s been curating our video streaming recommendations and social... 
by Sarah Ripley | Aug 9, 2023 | How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
(This post contains affiliate links. If you click a link marked with * I may get a thank you payment for any action you take on that site.) Did you know that your email address could be letting your business down? How you present yourself in business really makes a... 
by Sarah Ripley | May 10, 2023 | How-To Guides, Marketing Tactics for Pet Professionals
If you’re like most small business owners, your email list health isn’t a topic you’ve really considered. And why would it be? The very fact you have a list puts you way ahead of the crowd! But building a list — and regularly using it to stay in touch with your... 
by Sarah Ripley | Apr 26, 2023 | How-To Guides, Marketing Tactics for Pet Professionals
Change is in the air here at Click & Repeat: we’re moving to a new email provider! With luck and good preparation, you’ll hardly notice the shift. (But just in case things go a little bit wonky, we apologize in advance for any hiccups!) We’re migrating from...
