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Posts on: How-To Guides

Write This, Not That: 5 Simple Writing Swaps for Blog Posts

You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch. Excited, you share what you’ve been working on with a friend, a colleague or even just your wife. They get halfway through, yawn,...

How to Collect Testimonials (Without Being Awkward)

So. You want to gather a few new testimonials. Maybe you’re redoing your website, redoing a brochure, or maybe it’s that you just wrapped up a class that you felt went particularly well. But… asking for a testimonial can be awkward. I mean, it feels a little aggressive to say,...

Graphic Design 101: How to Make Professional Graphics in Canva

Wondering how it seems like everyone is designing professional graphics these days? I’ll let you in on a secret: A lot of folks are using Canva. I use it all the time for quick designs! It’s an easy tool for high quality graphics you can insert in blog posts or...

Phone Photography for Social Media: How to Take Photos Like a Pro

Using your phone to take photos for social media can be a tricky business — even though phone cameras have gotten better and better, it’s still easy to take bad photos. Luckily there are some super simple ways you can boost your skills to take your photos up a notch....

Social Media Management 101: Best Practices for Stress-Free Scheduling

We’ve covered a lot about social media management for business so far on the Click & Repeat blog, but there’s one key piece missing: the actual management. I hope you’re feeling more confident about your strategy overall, but if you’re stuck wondering how you’re going to stay on top of posting...

Phone Photography for Social Media: How to Edit Photos on Your Phone

Now that you’re snapping photos like a pro, let’s get into the nitty gritty of how to edit photos on your phone. You may be tempted to slap a filter on a photo and call it a day, but really the best way to get a good photo is to...

Dog Trainer Marketing Insights: Common Problems and How to Fix Them

Ever wonder where I get my blog post ideas about dog trainer marketing strategies? The truth is… They come from YOU! A couple of years ago I surveyed more than 100 dog trainers to see what kind of marketing tactics they were using for their businesses. I asked about which ones worked...

Marketing Rewards: They’re Why You Brush Your Teeth

As dog trainers, you probably understand the concept of “cue, behavior, reward” better than most. But did you know it was that exact concept, in the hands of an ad man in the early 1900s, that led toothbrushing to become a national habit? Roughly 100 years ago Claude Hopkins, a...

Words You Can Steal: Client Onboarding Emails for Dog Trainers

You already know that email newsletters are a great way of getting potential clients to buy in — and for existing clients to become repeat clients. But what about new clients? Emails serve an even greater purpose in your business than as a regular touchpoint with potential, new, and repeat...