In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan!
During our conversation we talk about:
Why should dog trainers bother marketing?
Why talking about marketing makes Hannah feel icky… and what to do about it.
How good marketing is actually a lot like good dog training, and so it’s maybe not so scary…
Let me guess…
It’s the end of a long day. You’ve been training and teaching all day, and all you really want is to go to bed. But you know you need to get this website stuff figured out.
And you know that part of that is choosing a hosting company. Maybe. At least, you’re pretty sure that’s what you need… right?
So. You need a dog training logo.
Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business.
When you decide to pay a designer to create a logo for your business, it can feel very high stakes. A lot of business owners think they only get one shot at choosing a logo design.
But, frankly, that’s untrue.
Why do you have a website?
No really, stop and think about that for a moment.
If you’ve never thought about that before, you’re not alone.
But it’s an important question.
Today, I want to share a hard truth. Here it is — are you ready?
Not everyone who visits your website is going to become a customer.
in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.
That’s why you need a marketing strategy.
We’ve all been there.
You open Facebook for “Just a sec” to look up a message or respond to a comment and next thing you know it’s 3 hours later and you’re not sure where the day went. And it doesn’t stop at Facebook.
There’s also Twitter, and Instagram…