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Posts on: Get More Clients

Need New Clients? 10 Marketing Tactics to Help You Find Them

It’s a simple fact: A dog training business isn’t a business unless you have clients. But once you’ve exhausted your personal network (and those of your mom and your great aunt Sue), how do you find clients? And how do you find enough clients to go from “just surviving” to truly thriving?...

Know Your Criteria for New Clients (Or You’ll Get Clients You Hate)

You’ve seen it first hand. You start working on a new behavior and initially it looks NOTHING like the final picture. But over time, that glance toward the cone turns into a few steps, then a full wrap, then a full-speed fly as your dog launches themselves out and back....

Need New Clients? More Marketing Tactics to Help You Find Them

Admit it. You’ve thought about trying something new to market your business. In fact, you’ve already imagined those new clients filling out your schedule! Maybe you’ve even thought a bit about what you could afford to spend, or done some brainstorming on what you might want to try. But you...

Business Storytelling: Build Authentic Client Connections

As you’re getting ready for #SmallBusinessSaturday, I’ve got a hot tip for you: Look beyond sales when it comes to your marketing plan. “Aren’t sales the reason why I need a marketing plan?” you might be asking yourself. And you’re not totally wrong. But in a world where “branding” is...

Need More Clients? Here’s How to Get More Website Traffic

If you’ve already done the work to design the ultimate homepage, used marketing magic to write about your services, and optimized for SEO but you’re still not seeing visitors converting to clients, it’s likely you’re just not getting enough website traffic. Think of it this way: only a certain percentage...

Early Dog Trainer Survey Insights: Marketing to Make Money

While there are plenty of reasons why a business might do really well, the simple truth is that marketing is a major factor to make money. That’s a big reason why I re-launched my survey for dog trainers. I wanted to see how they’re running their businesses, what kind of...

Fix Your Leaky Bucket: Customer Acquisition and Customer Retention

Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket. Somewhere in there, there’s a hole. Maybe...

Social Media Marketing to Uplevel your Business

Social media consists of platforms that reach across town, across your state, across the nation and even around the world. In the past three years, it seems as though the demands of the various platforms are changing weekly in what you “need” to create a viral piece of content or...

A Marketing Persona: How to get clients you love, not ones you loathe

We’ve all been there: you look at your schedule and your heart sinks. Your next client is ‘that’ client. The one from your nightmares. The one who makes you want to give up dog training and take up cleaning public toilets with a toothbrush! If you’re relatively new in business...

Feeling the Customer Slump? Here’s How to Get More Clients.

Picture this: You’ve been steadily chugging away at work, finally hitting your groove. Suddenly, you look at your schedule and it’s as empty as a haunted house. It’s enough to give anyone the chills! While we, as business owners, often fear having too much to do, we’re also all too...