by Sarah Ripley | Aug 24, 2023 | Copywriting Secrets, Free Dog Trainer Resources, How-To Guides, Tips for Running a Small Business
You may have heard all the latest buzz about AI – probably ChatGPT – as it’s been all over social media this year. And you might be wondering what all the fuss is about! It’s not as if AI is new. It’s been curating our video streaming recommendations and social... 
by Sarah Ripley | Mar 29, 2023 | Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
You might be wondering exactly how blogging can grow your client list. Sure, if it helps your SEO, more people will see your website and read your content. And blogging can also improve your reach and visibility on social media. That’s all well and good — but how does... 
by Sarah Ripley | Mar 15, 2023 | Build a Better Website, Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
You sit down to write your monthly blog post. You stare at the blank page and flashing cursor. Nothing happens. You head over to Facebook… and kill time, looking for inspiration. Again. Nothing happens. No lightning strikes. No ideas. Finally, you ask yourself the... 
by Sarah Ripley | Mar 8, 2023 | Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
Now that you know what content marketing is, it’s time to understand how to use it well! Have you been churning out content like it’s going out of fashion to no avail? Are you wondering when the magic is going to happen? If you’ve been religiously posting to... 
by Sarah Ripley | Mar 1, 2023 | Copywriting Secrets, Get More Clients, Marketing Tactics for Pet Professionals
Every business guru and his dog touts the wonders of content marketing. Apparently, it’s the best way to become rich, famous, and earn enough to get your dogs luxury treats, toys, and beds from now until eternity. But what IS it? Well, if you Google “what is content... 
by Sarah Ripley | Nov 23, 2022 | Build a Better Website, Copywriting Secrets, How-To Guides, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
You’ve finally done it — After much deliberation, and ‘should you/shouldn’t you’ discussion, you’re taking the plunge to get a new website. Congrats! Maybe it’s your very first site. Maybe it’s a complete redesign of your current one. It’s a big job either way and you...
