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Posts on: Copywriting Secrets
Write This, Not That: 5 Simple Writing Swaps for Blog Posts
You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch. Excited, you share what you’ve been working on with a friend, a colleague or even just your wife. They get halfway through, yawn,...
Dog Training Prices: Should You Show Your Prices Online?
Let’s cut right to the chase — sharing your dog training prices publicly, on your website, can feel a bit… scary. What if your competitor sees it? What if folks see the price and immediately think, “That’s too expensive” and never call? Or maybe your concern is that much of...
Learn the Basics of SEO
You’ve set up your website, started blogging to increase web traffic, and… Nothing seems to be happening. First of all, patience is key! It may take a minute before you start seeing the results of your hard work. But also, there’s a bit of a cheat you can use to...
Blog Writing 101: How to Engage Clients with Your Posts
You might think this is the post to skip, but hear me out: Writing for your blog is not the same kind of writing you learned about in school. There are tricks to learn and unlearn when it comes to convincing people that what you’ve written online is worth scrolling...
Strategies for a Successful and Consistent Writing Habit
You’ve just started a new project to help you create a consistent writing habit, and you’re so excited that you can’t wait to work on it. You’re bursting full of ideas. And if you’re this excited now, that must mean the motivation is going to last, right? Unfortunately, the answer...
How to Build a Successful Homepage: Key Elements You’ll Want to Include
Your homepage is arguably the most important page on your website. It’s usually the first page visitors will come across, and where they’ll decide if it’s worth their time to explore further. So isn’t it worth spending extra time to build a successful homepage? (The answer is yes, by the...
Sell Like a Pro: How to Write Copy About Your Services
So you’ve built a dreamy website and designed a killer homepage… Now it’s time to get new clients with how you write copy about your services. Trust me: it’s all about the writing. While good design is important for drawing visitors in, great copy is what turns them into new...
Do This, Not That: 5 Tips for Social Media Copy that Stands Out
Pictures can say a thousand words… But you don’t actually need a thousand words when you write your social media copy. In fact, that many words is probably too many. Which is why copywriting is so important! Picking the right verbiage for your social media posts can make all the...
How to Be Smart in a World of Dumb Dog Trainers
Did that headline make you click? Because you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too. The original? It was How to be smart in a world of dumb...
The Dog Trainer’s Guide to Writing Effective Email Newsletters
What’s the secret to writing effective email newsletters? The truth is, there are a lot of them (secrets, that is). But they all lead up to what should be your main goal: Getting customers to open — and read — them. Even if they’re not clicking through on every single...