by Sarah Ripley | Oct 4, 2023 | Client Retention, How-To Guides, Marketing Tactics for Pet Professionals
In previous posts we’ve covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous... 
by Sarah Ripley | Aug 2, 2023 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals
If you’ve read our previous blog about getting started with email marketing, you’ve probably signed up with an email marketing software provider and gotten your email newsletter sorted. (If you’ve signed up but not nailed the newsletter bit yet, you can read more... 
by Sarah Ripley | Sep 30, 2022 | Client Retention, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
Are you, like many dog trainers, constantly working to find new clients to fill your books? Although signing new clients is obviously important for your business, have you considered the resource you already have: turning your current and previous clients into repeat... 
by Nicole Capo | Jul 5, 2021 | Client Retention, Marketing Tactics for Pet Professionals
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re... 
by Nicole Capo | May 31, 2021 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals
Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket.... 
by Nicole Capo | Nov 23, 2020 | Client Retention, Get More Clients, Marketing Tactics for Pet Professionals, Tips for Running a Small Business
As you’re getting ready for #SmallBusinessSaturday, I’ve got a hot tip for you: Look beyond sales when it comes to your marketing plan. “Aren’t sales the reason why I need a marketing plan?” you might be asking yourself. And you’re...
