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Posts on: Client Retention

The Marketing Mistake You’re Probably Making (And a Tool to Fix It)

Why do you have a website? No really, stop and think about that for a moment. If you’ve never thought about that before, you’re not alone. But it’s an important question. Why Businesses Have Websites A lot of marketing advice out there — including information here on my blog —...

Business Storytelling: Build Authentic Client Connections

As you’re getting ready for #SmallBusinessSaturday, I’ve got a hot tip for you: Look beyond sales when it comes to your marketing plan. “Aren’t sales the reason why I need a marketing plan?” you might be asking yourself. And you’re not totally wrong. But in a world where “branding” is...

Fix Your Leaky Bucket: Customer Acquisition and Customer Retention

Imagine your business is a bucket. The customers (and the money) come pouring in. Eventually it’ll be so full it’ll be overflowing, right? Not exactly. No business is perfect — So a more accurate analogy would be that your business is a leaky bucket. Somewhere in there, there’s a hole. Maybe...

Fix Your Leaky Bucket: More Strategies for Customer Retention

I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re also much more likely to sell to an existing...

Teach Your Clients a Recall: How to Get Repeat Business From People Who Already Know, Like and Trust You

Are you, like many dog trainers, constantly working to find new clients to fill your books? Although signing new clients is obviously important for your business, have you considered the resource you already have: turning your current and previous clients into repeat clients?  Just because someone has finished a class...

Make the most of email marketing with email automations and more

If you’ve read our previous blog about getting started with email marketing, you’ve probably signed up with an email marketing software provider and gotten your email newsletter sorted. (If you’ve signed up but not nailed the newsletter bit yet, you can read more about crafting effective newsletters here.) But, how...

Content Strategy for Dog Trainers — Increasing brand loyalty

In previous posts we’ve covered the ‘attention’, ‘consideration’ and ‘decision’ stages of the customer journey, but what happens once someone signs up to work with you? How do you use content to ensure brand loyalty (i.e., repeat customers)? (Missed the previous posts? Go back to our post on mapping content...