by Nicole Capo | Feb 7, 2022 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
It’s a truth universally acknowledged (among marketers) that people don’t shop with their brain… They shop with their heart. That was a cheesy way of saying that folks will choose feelings over logic in the majority of their purchasing decisions.... 
by Nicole Capo | Jan 25, 2022 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
Being able to harmonize isn’t just for singers — it’s a great tool for addictive copywriting, too. Harmonizing is a way to get the reader to agree with what you’re saying. But how do you do that? By reading their minds! And by that I mean: making an... 
by Nicole Capo | Nov 8, 2021 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
Here’s another secret for addictive copywriting: People want connection. They crave it. (How else can you explain the popularity of Zoom during the pandemic, or of dating apps… all the time?) So writing copy without thinking about your audience is simply... 
by Nicole Capo | Oct 15, 2021 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
Think writing is like a roller coaster? You’re right — but not in the way you think. Sure, writing can have its ups and downs. Some days, you’re soaring through it. Other days, you stare at the blank page just hoping for something to come out. But... 
by Nicole Capo | Sep 21, 2021 | Copywriting Secrets, Marketing Tactics for Pet Professionals, Words to Steal
To create addictive copy, you need to know a little bit about how the human brain works. For example, did you know that novelty makes us happy? Things that are new to us — like meeting a new friend, tasting a new dish, trying a new hobby, or even buying a new outfit —...
