Getting Started

Marketing can be overwhelming… So where should you begin?

The first step to digital marketing is creating an online home base for your business — your website.

How Websites Work

If you made it this far, you almost certainly know what a website IS — but do you know how they WORK?

In their most basic form, websites are a series of files saved on a computer that is always connected to the internet; and since there are a lot of companies that offer to host those files and keep them online (called Hosting Companies), you also need an address people can put into their browser that is registered with ICANN (The Internet Corporation for Assigned Names and Numbers) so they know where to tell computers to look for those files when someone types in your domain name. You buy a domain name and register it through a domain registrar.

So, to create a website you need 3 things:

  1. A domain name
  2. A Hosting Company
  3. Website Files

Think of it like building a house…

To build a house you’ll need the land where you want to put the house. On the web, that’s your hosting.

Then you need to register an address with the postal service; that’s your domain name (the address) and the process of buying it through a domain registrar ensures it gets registered in the right places.

Finally, you need someone to chart out and build the actual house. This is where the files that actually make up your website come in.

Finally, you need someone to chart out and build the actual house. This is where the files that actually make up your website come in.

What about Wix, and WordPress, and all those things?

Just like there are tons of different types of houses, depending on how big you want your house to be and whether you want an indoor slide or dog training room, there are tons of different frameworks for websites.

Choosing and installing one of these on your hosting account is sort of like building the framework for your house — it doesn’t decide what colors the walls will be or where you’ll place the furniture, but it may influence the number of rooms you decide on, and where you put the walls.

What you choose will influence the functionality you can add to your website and how easy or difficult it is to make changes or add that functionality.

The ideal floorplan…

I’ve got a website… what’s next?

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Attract

The first step in the digital marketing funnel is to attract people to your website. This is where social media, SEO (search engine optimization), and even your business cards come in.

Convince

Then, since people rarely buy on their first visit to your site, you want to create content that convinces them to trust you enough to leave their contact details — usually for an email newsletter.

Convert

Finally, you need to actually stay in touch and gradually convince them to give up their hard earned money and pay you to do what you do best.

Free Resources

Today, I want to share a hard truth. Here it is — are you ready?

Not everyone who visits your website is going to become a customer.

in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.

That’s why you need a marketing strategy.

Upcoming Online Class

Do you run your own pet-related business?

If you’re a dog trainer, groomer, or another pet professional with your own business and you struggle with marketing your business, this class is for you.

If you’re new and trying to figure out where to start, together, we’ll create a marketing strategy that’s right for your business.

Over the course of 6 weeks, we’ll work through the process of getting that plan up and running so that you can begin to see real results.