Today, I want to share a hard truth. Here it is — are you ready?
Not everyone who visits your website is going to become a customer.
in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.
That’s why you need a marketing strategy.