Struggling to understand your Google Analytics? Here’s what you need to know.

Struggling to understand your Google Analytics? Here’s what you need to know.

Can I ask you a question?

You don’t actually have to share the answer — just be honest with yourself. When was the last time you checked your Google Analytics account?

Let’s be real. It’s probably been a while. Days? Weeks? Months?

If you’re like most people, part of the reason you don’t check in more often is that when you do, you feel a little… lost. It feels like a lot of data, and you’re sure some of it has to be useful (right?) but you don’t really know what you’re actually looking at.

Don’t feel bad; the truth is you’re not alone.