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Podcast: Interviewed on Drinking From the Toilet about Marketing for Dog Trainers!

Podcast: Interviewed on Drinking From the Toilet about Marketing for Dog Trainers!

In a rather dramatic departure from the norm, instead of hosting the Fenzi Dog Sports Podcast (well, in addition to it) this week I was interviewed FOR a podcast — for Drinking from the Toilet with Hannah Branigan!

During our conversation we talk about:

Why should dog trainers bother marketing?
Why talking about marketing makes Hannah feel icky… and what to do about it.
How good marketing is actually a lot like good dog training, and so it’s maybe not so scary…

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Too Many Clients, Not Enough Time?

Too Many Clients, Not Enough Time?

The truth is, having too many clients and not enough time IS a good thing — but it’s also incredibly stressful! You feel rushed and behind, and you begin to worry that the quality of your work is suffering.

And it can lead to burn out big time.

Fortunately, it doesn’t have to be that way. In fact the solution is pretty simple.

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Choosing a Hosting Company: What are you buying, anyway?

Choosing a Hosting Company: What are you buying, anyway?

Let me guess…

It’s the end of a long day. You’ve been training and teaching all day, and all you really want is to go to bed. But you know you need to get this website stuff figured out.

And you know that part of that is choosing a hosting company. Maybe. At least, you’re pretty sure that’s what you need… right?

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Choosing a Dog Training Logo: What you should know before you pay a logo designer

Choosing a Dog Training Logo: What you should know before you pay a logo designer

So. You need a dog training logo.

Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business.

When you decide to pay a designer to create a logo for your business, it can feel very high stakes. A lot of business owners think they only get one shot at choosing a logo design.

But, frankly, that’s untrue.

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Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch.

Excited, you share what you’ve been working on with a friend, a colleague or even just your wife.

They get halfway through, yawn, and say, “Eh, it’s okay.”

Not exactly the response you were hoping for. So, what can you do? Here are 5 simple swaps to make your blog posts more appealing.

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Struggling to understand your Google Analytics? Here’s what you need to know.

Struggling to understand your Google Analytics? Here’s what you need to know.

Can I ask you a question?

You don’t actually have to share the answer — just be honest with yourself. When was the last time you checked your Google Analytics account?

Let’s be real. It’s probably been a while. Days? Weeks? Months?

If you’re like most people, part of the reason you don’t check in more often is that when you do, you feel a little… lost. It feels like a lot of data, and you’re sure some of it has to be useful (right?) but you don’t really know what you’re actually looking at.

Don’t feel bad; the truth is you’re not alone.

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