latest blog posts

Choosing a Hosting Company: What are you buying, anyway?

Choosing a Hosting Company: What are you buying, anyway?

Let me guess…

It’s the end of a long day. You’ve been training and teaching all day, and all you really want is to go to bed. But you know you need to get this website stuff figured out.

And you know that part of that is choosing a hosting company. Maybe. At least, you’re pretty sure that’s what you need… right?

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Choosing a Dog Training Logo: What you should know before you pay a logo designer

Choosing a Dog Training Logo: What you should know before you pay a logo designer

So. You need a dog training logo.

Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business.

When you decide to pay a designer to create a logo for your business, it can feel very high stakes. A lot of business owners think they only get one shot at choosing a logo design.

But, frankly, that’s untrue.

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Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch.

Excited, you share what you’ve been working on with a friend, a colleague or even just your wife.

They get halfway through, yawn, and say, “Eh, it’s okay.”

Not exactly the response you were hoping for. So, what can you do? Here are 5 simple swaps to make your blog posts more appealing.

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Struggling to understand your Google Analytics? Here’s what you need to know.

Struggling to understand your Google Analytics? Here’s what you need to know.

Can I ask you a question?

You don’t actually have to share the answer — just be honest with yourself. When was the last time you checked your Google Analytics account?

Let’s be real. It’s probably been a while. Days? Weeks? Months?

If you’re like most people, part of the reason you don’t check in more often is that when you do, you feel a little… lost. It feels like a lot of data, and you’re sure some of it has to be useful (right?) but you don’t really know what you’re actually looking at.

Don’t feel bad; the truth is you’re not alone.

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The Hard Truth No One Told You When You Started Your Pet Business

The Hard Truth No One Told You When You Started Your Pet Business

Today, I want to share a hard truth. Here it is — are you ready? 

Not everyone who visits your website is going to become a customer.

in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.

That’s why you need a marketing strategy.

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