latest blog posts
So. You need a dog training logo.
Every business has one. But you don’t know where to turn or what to look for. Well, I’ve heard from several people just like you recently — people looking for a logo for their dog training business.
When you decide to pay a designer to create a logo for your business, it can feel very high stakes. A lot of business owners think they only get one shot at choosing a logo design.
But, frankly, that’s untrue.read more
So. You want to gather a few new testimonials.
Maybe you’re redoing your website, redoing a brochure, or maybe it’s that you just wrapped up a class that you felt went particularly well.
But… asking for a testimonial can be awkward.read more
Why do you have a website?
No really, stop and think about that for a moment.
If you’ve never thought about that before, you’re not alone.
But it’s an important question.read more
You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch.
Excited, you share what you’ve been working on with a friend, a colleague or even just your wife.
They get halfway through, yawn, and say, “Eh, it’s okay.”
Not exactly the response you were hoping for. So, what can you do? Here are 5 simple swaps to make your blog posts more appealing.read more
As a dog trainer you probably are pretty used to saying “It depends” when someone asks you for advice.
You know there are no silver bullets when it comes to dog training — that is, there is no one method, technique, trick, or option that will solve every problem, every time.read more
Can I ask you a question?
You don’t actually have to share the answer — just be honest with yourself. When was the last time you checked your Google Analytics account?
Let’s be real. It’s probably been a while. Days? Weeks? Months?
If you’re like most people, part of the reason you don’t check in more often is that when you do, you feel a little… lost. It feels like a lot of data, and you’re sure some of it has to be useful (right?) but you don’t really know what you’re actually looking at.
Don’t feel bad; the truth is you’re not alone.read more
Today, I want to share a hard truth. Here it is — are you ready?
Not everyone who visits your website is going to become a customer.
in fact, not everyone who visits your website is going to fill out a form or call you. Not everyone who fills out a form or calls will decide they want to work with you. And not everyone who decides they want to work with you will be ready to do that right now.
That’s why you need a marketing strategy.read more
We’ve all been there.
You open Facebook for “Just a sec” to look up a message or respond to a comment and next thing you know it’s 3 hours later and you’re not sure where the day went. And it doesn’t stop at Facebook.
There’s also Twitter, and Instagram…read more
We’ve all seen the commercials. Someone overweight walks on screen… and by the end of the 30 second ad spot, they’re dancing around in a size 6, or flexing their brand new 6-pack.
These kinds of ads are called “before and after” videos. And there’s a reason they’re so common…read more
It’s a simple fact. A dog training business isn’t a business unless you have clients. But once you’ve exhausted your personal network, how do you find clients?
Here are 10 marketing tactics to help you get your business in front of more dog owners.read more